January 10 news, the building block character toys Bruco first day of listing high open 81.61%, now up 73.32%, at 104.6 Hong Kong dollars, turnover of 1.574 billion Hong Kong dollars, the total market value of 25.258 billion Hong Kong dollars. The stock priced the IPO at HK$60.35, which is the upper limit of the share price pricing.During the public offering stage, Brewer was able to secure 5,999.96 times subscription, and the final number of offer shares in the public offering after reallocation was 12,060,300 shares, representing approximately 43.5 per cent of the total number of offer shares. A total of 126,841 valid applications were received and 40,201 applications were processed, representing an approximate percentage of 10% of the total number of applications for one allotment of H Shares.In addition, Brocade was 38.6 times subscribed during the International Placing, and the final number of International Offer Shares after taking into account the full exercise of the Offer Size Adjustment Option and reallocation was 15,678,000 Shares, which is equivalent to 56.5 per cent. of the total number of Offer Shares.Established in 2014, Bruker focuses on the design, research and development and sales of character toys, and owns two original IPs, ‘Bruker’ and ‘Heroes Unlimited’, and has acquired more than 50 globally renowned IPs, including Ultraman, Transformers, Marvel heroes, Naruto and Batman. At the same time, the company has obtained non-exclusive licences for more than 50 world-renowned IPs including Ultraman, Transformers, Marvel heroes and Naruto. According to Frost & Sullivan's report, Brocade is now the largest character-based toy company in China and the third largest in the world, and ranks among the fastest-growing large-scale toy companies in the world.Source: Market News

As 2025 approaches the Year of the Snake on the B-Si lunar calendar, luxury brand Montblanc celebrates this momentous occasion with a special collection that combines oriental aesthetics with contemporary design. The collection, which includes writing instruments, leather goods, watches and headphones, is designed to inspire people to write their own mark on life in the new year.Writing Instruments: Elegance and Tradition in the Jin Zhu Ya Yun CollectionOne of the rare pieces of elegance is the “Taipan Huaxia Hanmo Series Golden Bamboo Elegant Rhythm Special Edition Writing Instrument”. It blends the natural flavor of bamboo with the luxury of gold, signifying the good fortune that the new year brings. The writing instrument features a hand-carved 18K gold three-dimensional calligraphy nib, which has undergone 35 fine carving processes. The nib is designed at a 45-degree angle, which is perfectly suited to the writing characteristics of oriental characters, whether it is a sketch design or traditional calligraphy, it can be easily handled.In terms of writing experience, the width of the stroke can be varied at different angles to achieve interesting writing effects. In addition, the series offers a wide selection of classic Montblanc M-tip pens and signature pens to meet the needs of different users. Inspired by the verdant color of traditional Chinese celadon, the writing instrument's body features a gradient translucent emerald green lacquer that is as warm as jade, making it a delight to hold in one's hand.Leather and watches: a combination of heritage and innovationIn response to the launch of the writing instrument, Montblanc also launched the “Style 3.0 Special Edition Leather Goods in Jade Green” at the same time. With emerald green as the main color, this series continues the classic print design and introduces a variety of convenient leather pencil bags to ensure that users can carry their writing instruments with ease. In addition, some shoulder bag styles support personalization, offering a wide range of color and texture options to showcase unique personalities.Montblanc's New Year's collection represents respect for traditional culture, skillfully combining classic elements with modern design, showing the brand's concern for users' emotions. Every detail contains blessings for the New Year, encouraging people to write their own chapter of life in this new beginning. In this New Year festival of great expansion, Montblanc hopes to welcome the Year of the Snake B Si together with users, leaving a more profound and beautiful record.Here, we also call on consumers to pay attention to the stories behind the products while pursuing a better life, and cherish every item created with heart. This series of works by Montblanc is undoubtedly a tribute to traditional culture and a fusion of contemporary design concepts, which deserves to be explored and experienced by everyone who loves life.

Wake up at 6 o'clock in front of the museum in a long line to “grab” the refrigerator stickers, waiting for the “spicy hot pot” from the plush pot “seasoning” out of the pot, holding the “pass” stamp to unlock the hidden eggs. Pass ultimatum” stamp card to unlock the hidden eggs ......2024 year, cultural and creative products in a variety of poses pop-up frequently, and has repeatedly become a hot topic on the network.What are the cultural creations that have become popular? What are the “secrets” behind the cultural and creative circles? How many more possibilities are waiting to be unlocked?More and more exquisite refrigerator stickers on the “C” positionThe year 2024 is the year of the cultural creation refrigerator sticker explosion. From the National Museum of China's “crown” phoenix crown refrigerator stickers, to the Beijing Museum of Ancient Architecture's Tiangong Algae Wells refrigerator stickers, Hangzhou Museum of Art's “blush small broken cups”, and then to the “Black Myth: Wukong”, “Quicksand” refrigerator stickers. “Quicksand refrigerator stickers ...... refrigerator stickers from inconspicuous souvenirs, advanced into the new “top stream”. In a social platform, the refrigerator sticker related notes have been released more than 3 million, “sunshine my refrigerator sticker” topic of views up to 410 million times.Pictured is the AR metal phoenix crown refrigerator sticker (Photo courtesy of National Museum of China)The National Museum of China's star cultural relic “Nine Dragons and Nine Phoenixes Crown” as the prototype of the phoenix crown refrigerator stickers, due to the exquisite design and high degree of reproduction, once launched has become a phenomenal product. As of November 27, 2024, “wooden phoenix crown refrigerator stickers” “AR metal phoenix crown refrigerator stickers” two products have sold more than 530,000 pieces.Equally exquisite is known as the “ceiling in the ceiling” - Beijing Ancient Architecture Museum of the Tiangong Algae Well refrigerator stickers, the refrigerator stickers have five layers, each layer can be separated, highly restored to the Tiangong Algae Well exquisite structure, the bottom layer is also specially designed for the luminescent Effect, the sunlight irradiation light flickering, like the vast sea of stars in the night sky, showing the aesthetic purpose of “can get the four seasons scene, can hold the sun, moon and stars”. “Chinese aesthetics” pull full, ‘a sticker hard to find’ is not unexpected.“Refrigerator stickers are getting more and more 'rolled', most of them used to be resin, and now the process is getting more and more complicated.” China National Geographic - Chinese heritage operations director Lin Shaobo said that in the future, people will be more rational in choosing cultural creations, pay more attention to the boutique, which requires practitioners must create boutique.Shadow green glaze red high-footed cup refrigerator stickers (Hangzhou Museum)Based on the Hangzhou Museum's treasure “shadow green glaze red high-footed cup” as the prototype of the “blush small broken cup” is also “a cup hard to find”. “The 'Little Broken Cup' refrigerator stickers are all hand-colored.” Qin Fei, general manager of Hangzhou Gongbo Cultural Creative Co., Ltd. said that the refrigerator stickers have the characteristics of portability, affordability, and commemorative significance, “It is not only a refrigerator sticker, but also a miniature cultural artwork, which meets the needs of people's appreciation of the details of cultural relics and collection.”Image source: Xiaohongshu @ KonoeRefrigerator stickers also meet some consumers “collection desire”, some people even use the refrigerator stickers will be five thousand years of Chinese history moved home. Netizen Konoe in accordance with the Neolithic, Xia, Shang and Zhou, Qin and Han dynasties of ancient China will be the museum of cultural relics refrigerator stickers divided into categories. Netizens commented that “this is simply a refrigerator sticker Wenchuang Fengshen list!” “As long as a board, can make me fall in love with Chinese culture!”“Fluffy wind” by emotional value swept the country“Hello, would you like a piece of Dongpo Pork? Look at this meat, it's stewed with a lot of flavor, (taste the soup) it's a bit bland, (add soy sauce, add salt, taste again) this time it's right, do you want to taste it? I can't tell you the secret recipe, go back and eat it while it's hot.” On December 26, 2024, in the interactive area of the “RuXian丨YiMaoSuShi Exhibition”, a staff member dressed in Song Dynasty costume was making Dongpo Pork according to the customer's request. The staff, dressed in Song Dynasty costumes, were earnestly making “Dongpo Pork” according to customers' requests. The whole set of flowing, non-physical performances requires a strong sense of interaction and conviction between the buyer and the seller.Photo by Ding Zishuo, Xinhua2024, this looks a little childish no physical form of performance popular nationwide, and it is inseparable from the plush cultural creation set off a new storm in the market. The first out of the circle is the summer of Gansu Provincial Museum launched hot and spicy plush products, with its “house style” interactive experience, quickly fire the whole network and spread. Xi'an “velvet buns”, Xinjiang naan bread, Suzhou “crab yellow”, Hangzhou onion braised, Tianjin pancake 馃zi, Beijing Taoxiangcun pastry, Fuzhou Buddha jumped over the wall and other plush products blossomed everywhere. On social media platforms, #Chinese people have their own jellycat # #everything can be plush # has become a hot topic.Sense of technology “powder” young peopleIn the subway station, pull out a “jade seal” stamp into the station; in the bus, holding a piece of “handle meat” swipe card ride ......2024, all over the country's cultural and creative transportation card, in the creative and technological support, loved by young groups. Creative and technological support, loved by young groups.Ms. Wang, who purchased the “persimmon persimmon Ruyi” NFC creative transportation card launched by Chang'an Tong, said, “Seeing this persimmon shaped transportation card, instantly attracted, and it feels like taking it to the car has become more interesting.” This Lintong fire crystal persimmons and rich plate persimmons as the prototype of the cultural and creative card, not only high value, but also in more than 330 cities across the country with the “Transportation Connection” logo of the bus, subway, ferries and other public transportation, practicality, fun both.“Digital cultural and creative products initially in the digital collection, virtual clothing, virtual space and other areas more, to now, technology and physical products combined more and more common.” Xiao Yifei, director of the scenic spot branch of the All-Union Tourism Chamber of Commerce, said.In addition, AR interaction and naked-eye 3D are also widely used in products such as refrigerator stickers around the world, which are highly sought after by tourists. For example, the four seasons refrigerator stickers launched by Temple of Heaven Park are quite stunning. College student Xiao Li said, “This refrigerator sticker is too interesting, by scanning the interactive code can see the three-dimensional Hall of Prayer for the New Year, and feel that they and history and culture is one step closer.” Temple of Heaven Park recently launched the “winter echo” refrigerator stickers, WeChat scanning the interactive code on the package, the Hall of Prayers in the snow immediately in front of us.Temple of Heaven “Winter Echo” Fridge Sticker“Technology integration, empowerment of various industries is the general trend, but relatively speaking, the digital cultural creation because of the need for technology and innovation threshold is relatively high, the initial development of the capital invested in the long time, so with the cultural creation of other segments than the development of relatively slow.” Xiao Yi Fei said.Source: Xinhua

It's not a perfect trip if you don't bring some local gifts. This winter, the twenty-sixth Harbin Ice World bloomed, in addition to those ingenious ice building landscape, colorful cultural and creative products have become a major highlight.As the current ice world mascot, “ice ice” “snow snow” this winter out of the limelight. “Ice ice” ‘snow snow’ IP image music small wind lamp to ‘ice ice’ ‘snow snow’ IP image as the design Inspired by the “Ice” and “Snow” IP images, it is available in blue and pink colors and contains snowflake sequins. When the music is playing, the music curls up and the winter atmosphere is instantly filled. The top also comes with a carrying ring, which can be used as a photo prop to make the photos more vivid and interesting.Fantasy crystal lamp ornament has “salt and sweet” dual style, during the day as a magnificent frozen fantasy city, exudes a quiet and mysterious atmosphere; night lighting, but also transformed into an infinite and gentle sleep accompanied by the night light, illuminating the visitor's dream. The internal Ferris wheel shape and small sequins reflect each other, as if people are in a frozen fairy tale world. Owning it is like bringing this dream back home.For visitors who love strings, the Ancient Glaze Strings series is definitely not to be missed. It is themed with powder makeup, jade tree and branches, six out of the flying flowers, ice and jade, etc. With accessories of Harbin Ice and Snow World elements, it is highly memorable. For car enthusiasts, the Ice Crystal Snowflake Circle and the Rotating Ferris Wheel are two car hangings that definitely catch the eye.Source: Harbin News

Japan's Yahoo! News reported on the 15th, although Japan is facing a serious problem of childlessness, but the toy industry in this context shows unexpected vitality. According to the Japan Toy Association and other related organizations, since 2000, Japan's domestic toy market size has been stable between 700 billion and 800 billion yen. However, in recent years this market has ushered in significant growth, the market size of 890 billion yen in 2021, 2022 further climbed to 950 billion yen, and by 2023, it is a breakthrough to reach a new height of 1019.3 billion yen.This growth trend is in stark contrast to the continuing decline in the number of children in Japan. Data show that from 17.73 million people in 2004 to 14.17 million people in 2023, the number of children aged 0-14 in Japan is decreasing. However, the toy market has not shrunk as a result of this, but instead has bucked the trend, what is the secret of this?Toy Association of Japan Exhibition Committee member Daisuke Fujii gave his analysis. He believes that a significant portion of the adult's love for toys and purchase behavior is the key factor driving the growth of the market. In order to verify this point of view, Japan's Toy Magazine conducted a survey of 14,000 adults in 2023, and the results showed that 41% of the respondents said they bought toys for their own play. These “childlike adults” are now the focus of the toy industry's attention, and toymakers are keenly aware of this trend and have begun to develop new products for them.In recent years, card games and board games have seen a rapid growth in the variety and innovation of entertainment products for adults. These products not only fulfill the needs of adults in terms of leisure and entertainment, but also allow them to relive the happy times of their childhood.Daisuke Fujii also mentioned that the outbreak of the New Crown epidemic also boosted the growth of the toy market to a certain extent. Many people had to stay at home for a long time due to the restrictions imposed by the epidemic, which prompted them to start looking for ways to have fun at home. Toys, as a form of entertainment that brings fun and exercises the mind, have naturally become the first choice for many people.Japan's New Wave Weekly website also commented on this, saying that we are now entering an era where adults are also the main consumers of toys. This trend not only brings new development opportunities for the toy industry, but also shows us the diversity and creativity of adults in their pursuit of fun and relaxation.

“The design inspiration of this product comes from the story of the White Pagoda's site selection ......,” said Jia Kelei, a post-85 cultural and creative product planner and operator, standing in the cultural and creative space of Beijing's White Pagoda Temple, holding the White Pagoda Fragrance Diffuser with fragrant clay in his hand.Jade Pagoda Starry Refrigerator Stickers, Miaoshu Qinxuan Bookmarks, Hua Garland Wind Chimes, Yulan White Pagoda Key Chain...... dozens of square meters of cultural and creative space, a wide range of different styles of cultural and creative products, a steady stream of customers. “Several cultural and creative products are in short supply and often in off-sale status.” Jia Kelei said proudly.The White Pagoda of Miaoying Temple is one of the first batch of national key cultural relics protection units. 2021, after two years of restoration, the White Pagoda Temple reopened, and the management office of the White Pagoda Temple in Beijing approached 郏珂磊, hoping that he could help with the development of the White Pagoda Temple's cultural creations and the planning of cultural activities.Jia Kelei majored in advertising in college and was awarded in the National Student Advertising Ideas Competition. Since then, he has been working and living near the White Pagoda Temple, where he can see the beautiful scenery of “White Pagoda with red walls and gray tiles”, and his love for the White Pagoda has been growing day by day. Jia Kelei did not hesitate to agree to the invitation and invited two other partners to participate in the development, design and operation of the White Pagoda Temple's cultural creations.“Enriching traditional culture with modern creativity can attract more people to approach cultural relics and feel history.” Jia Kelei said that over the past few years, he and his partners have each led their teams to successively launch nearly 30 categories and more than 330 types of cultural and creative products, of which the light refrigerator stickers have a variety of materials such as imitation enamel, baked lacquer, resin, etc., and a variety of crafts such as glow-in-the-dark, gemstone inlays, embossing, etc., and have adopted techniques and technologies such as 3D printing, non-heritage handcrafts and have also launched digital products with the help of blockchain technology.The design inspiration of the cultural and creative products is either taken from the collection of cultural relics or originated from historical stories. Take a refrigerator sticker launched in 2024, which condenses the history of the White Pagoda Temple in the Yuan, Ming and Qing dynasties into a square inch, and integrates eight special blessing characters in Manchu, Tibetan and Mongolian, becoming a best-seller as soon as it is launched.In Jia Kelei's opinion, in addition to cultural and creative commodities, various special creative cultural activities are also a form of derivation of cultural and creative.Usually, cultural relic buildings are only open to the public at fixed times during the day. “Is it possible to organize some activities so that people can walk into the White Pagoda Temple during non-open hours and feel the diverse cultural charm?” After careful consideration, with the strong support of the Administration of the White Pagoda Temple, Jia Kelei and his team planned the “White Pagoda Night” series of activities, which centered on the history and culture of the White Pagoda Temple, combined with national culture, non-genetic inheritance, film art, popular music, opera and other themes, and successively launched the “For the White Pagoda” and “Beijing Color” programs. ”, “Beijing Color Wonderful Skills”, “Beijing Kunyun Talk Yuanqu” and other activities, widely popular, hard to get a ticket.The rich cultural activities have made the White Pagoda Temple from a niche attraction to a popular place to visit.2023 sales of cultural and creative products of the White Pagoda Temple amounted to nearly 3.5 million yuan. “By digging deep into the cultural connotation, we develop more cultural and creative products with both practical functions and aesthetic interests to meet the audience's multi-cultural needs.” Jia Kelei said.Source: People's Daily

December 1, primary and secondary school students often use rackets, skipping ropes and other sporting goods by the CCTV news ‘Weekly Quality Report’ column exposed plasticiser exceeds the limit, some samples of plasticiser content even exceeded the reference standard limit value of more than 200 times; the report also mentioned that a large number of experiments have shown that prolonged excessive exposure to plasticisers will interfere with the human body's endocrine disruption, affecting the youth's reproductive health and growth and development.Plasticisers are a class of commonly used plastic additives, the main role of which is to increase the softness, ductility and processability of plastic materials.The earliest report on plasticisers can be traced back to the plasticiser food safety incident in Taiwan in 2011, which brought plasticisers into the public eye and received widespread attention.China's market supervision departments at all levels have conducted spot checks on children's shoes, children's toys, baby products and other commodities, and ‘phthalate esters (a major category of plasticisers) are unqualified’ is particularly common. Market supervision departments in many places have also detected excessive phthalates in pen bags, erasers, compasses, correction tapes, balance bikes and other products; some online toys due to the lack of appropriate standards and effective supervision, the same plasticiser exceeds the standard; PVC cling film and other food packaging materials will also have plasticiser exceeds the risk.It is understood that China's regulatory requirements in the field of plasticisers are basically consistent with the developed countries, but the implementation of the production side of the landing has to be improved, especially the unlicensed operation of the small workshop is the abuse of plasticisers ‘disaster area’.Relevant experts suggest that do not buy the material is too soft products, do not recommend the purchase of colour is too bright and pattern is too rich products; as far as possible in the regular commodity channels to buy big brands of goods as well as contact with the relevant items in a timely manner after washing their hands, can effectively reduce the harm caused by plasticisers on the human body.Declaration: This article comes from the YingXiang website.If copyright issues are involved, please contact us to delete.

Do you know JELLYCAT? It's a toy brand that sells a lot of toys with no physical performances. Because of its ‘play house’ style performance is too abstract, in the social media fire, and even triggered a lot of domestic cultural and creative brands to follow suit, and behind the ‘emotional consumption’ of the huge potential has also attracted widespread attention.Plush toy brand JELLYCAT was founded in London in 1999, the initial positioning of the brand is a soothing toy for infants and children and sleep toys, and later found that the effect of this ‘soothing’ in the adult body also plays an important role. In recent years, the brand has rapidly gained popularity globally and has become a mental comfort for adults. The company's revenue and gross profit will further grow rapidly from 2021 onwards, with JELLYCAT's revenue reaching approximately RMB 1.329 billion and gross profit approximately RMB 800 million in 2022, both of which represent year-on-year growth of more than 70 per cent. JELLYCAT's popularity has nothing to do with its affordability and value for money, according to Taobao's flagship shop, where the lowest-priced toys sell for RMB 129 and the highest can cost up to RMB 7,999, with one of the toys costing as much as RMB 1,000. The price can be up to 7,999 yuan, one of the price tag of 399 yuan Barcelo bear in the flagship shop sales volume of more than 200,000 single.Many people know JELLYCAT brand from the major social platforms in China, in the jittery voice, small red book, douban and other platforms to share a variety of ‘baby’ experience. For example, the popular social platform popular video recorded a consumer in Shanghai JELLYCAT entity shop to buy a cake plush toy experience: the waiter throughout the cooking this ‘cake’, first took out a squeeze cream toy, according to the consumer's needs, squeezed the high layers of cream, and then while packing the side! Remind consumers: ‘Our cakes are made on the spot on the day, so if you go back to eat do not remember to put in the refrigerator fresh Oh ......’ Of course, the whole process is no real cream or cake, are no physical performance, but consumers are quite a bill, willing to wait in line for a few hours for this show. Willing to queue up for hours for this show.For JELLYCAT's target audience, this ‘play house’ style, immersive shopping process is not only a consumer behaviour, but also a soothing remedy. The dolls are brought to life and become friends who can listen to their hearts, and consumers are transported back to their carefree childhood, enjoying pure happiness and peace of mind. JELLYCAT's ‘play house’ has successfully struck a chord with consumers' deepest emotional needs. This novel consumer experience combines life scenes, toys and retail experience - shop staff simulate waiters to make and pack, allowing consumers to immerse themselves in the process of purchasing ‘food’, constantly refreshing the public's sense of freshness for the brand, and further deepening user bonding. It further deepens the user adhesion.The ‘goodness’ of plush toys is not only captured by consumers, but also by more businesses. After JELLYCAT, this year, Gansu Provincial Museum launched the hot and spicy hot pot creation fire, followed by the Shanxi Provincial Museum also launched the same type of meat sandwich creation, some time ago, Shanghai Auntie launched the Shanghai plush desserts around, and these to provide emotional value and not just sell plush business are ‘fire’.It is understood that the Gansu Provincial Museum during the National Day received a total of nearly 100,000 visitors, the launch of the ‘Horse Fei Yan’ ‘spicy hot’ series of cultural and creative peripheral sales of nearly 1.5 million yuan.Not coincidentally, Qingdao, a number of restaurants have launched jELLYCAT aubergine, carrot shape of the beverage package, in the small red book countless fans, and even some of the iron pot stew merchants also replaced the steamed buns with JELLYCAT doll shape of the pasta, and the consumer is also very much to buy this behaviour, have sunshine out of their own card these packages of photos.So it seems that giving emotional value to plush toys for sale has become a verifiable good business. For cultural and creative products and businesses, it is also not a clever way to convey local history and culture. However, how to avoid situations such as homogenisation and inappropriate expression is also an important factor in determining how far a product will go. It's just that very few products or IPs are able to maintain the same level of popularity they had at their peak. Whether it's JELLYCAT or cultural and creative brands and businesses, they need to grasp the real needs of consumers and constantly adjust their product strategies in order to maintain a long-lasting popularity.Source: Peninsula Metropolis Daily News

Recently, Consumer Reports tested seven IP co-branded erasers on the market for plasticisers and elimination rates, and found that there are safety hazards.The test showed that one of the erasers from China Stationery had a plasticiser content of 34.187%, which is 340 times more than the standard of 0.1%. Erasers with excessive plasticisers due to the addition of plasticisers to increase the softness and colour attractiveness, but long-term exposure may lead to endocrine disruption, affecting children's growth and development, prone to premature sexual maturity.In addition, Disney's two erasers, although the shape is lovely, but the rate of elimination of words is only 75%, barely meet the standard, less recommended for use, and Deli, Kokuyo 2 erasers comprehensive evaluation of excellence.Experts reminded that parents should choose to buy marked ‘environmentally friendly’ ‘plasticiser-free’ erasers, and avoid buying too cute or scented erasers to prevent harmful substances hazardous to children's health.

From the National Day to double eleven, from offline to online, the refrigerator stickers of major museums, has been hard to control the young people for more than a month.Some people for it every day at six o'clock in a long queue, some people for it specifically from the field thousands of miles to go, the second-hand price soared still in short supply ...... recently, the National Museum of China to Ming Xiaoduan Empress nine dragons and nine phoenix crowns as the inspiration for the design of the refrigerator stickers, ‘a crown is hard to find’. The already lively museum culture and creativity, and the major platforms on the hot list of hot searches.For young people nowadays, taking pictures, stamps, buy cultural creations have been included in the ‘city card three sets’, and even some people in order to buy cultural creations specifically to go to a city. A small refrigerator sticker, how can ‘hard control’ young people? Museum of cultural creativity, why can always pluck people's heartstrings?Museum refrigerator sticker ‘hard control’ young peopleIt is understood that the museum of the creative circle of the new ‘top stream’ National Museum of Phoenix Crown refrigerator stickers since the shelves, three months sold nearly 80,000, badges, bookmarks, keychains and other series of creative sales exceeded 10 million yuan.Once, the refrigerator stickers or the size of the scenic spots in the inconspicuous souvenirs. Now, with the younger generation of cultural consumption awareness, museums around the initiative to pursue innovation, a small refrigerator stickers track has become ‘crowded’: Beijing Museum of Ancient Architecture of the Tiangong Algae wells refrigerator stickers can be disassembled into five layers, the Temple of Heaven 24 seasons refrigerator stickers with the effect of falling snow ... ... ...There are netizens have studied the refrigerator stickers each other ‘stacked’ new ways to play, such as to the samsung heap bronze mask refrigerator stickers wearing a phoenix crown refrigerator stickers.In a social platform, refrigerator stickers related notes have been released more than 2.6 million. Netizens sunshine Wenbo refrigerator sticker complex and exquisite detail pictures, said its workmanship and design better restore the style and temperament of cultural relics. ‘The physical object is exquisite and has a classical beauty that will be hard-controlled just by looking at it!’Some netizens shared their own refrigerator sticker collection, just like a small ‘heritage museum’. ‘It's simply a visualisation of ‘visit here’!’ ‘Compact and portable, reasonably priced, very heartfelt travelling companion.’ Netizens give comments. Visitors to the National Museum of China, Beijing, 3 November 2024, who have purchased a refrigerator sticker of the phoenix crown, come to the exhibition hall to take a photo with the ‘original’. Image source: Visual ChinaMore young people are willing to go into museums to learn about local culture in an immersive way. At the same time, cultural creation also has the opportunity to go out of the museum and scenic spots, and become a part of life. Cultural and creative products that are both ‘heartfelt’ and ‘new’ have not only brought museums closer to their audiences, but also achieved double growth in social and economic benefits.According to a report released by Wisdom Research Consulting, the market size of China's cultural and creative products will reach USD 16.38 billion in 2023, a year-on-year growth of 13.09%.According to incomplete statistics, as of 2023, the Samsungdui Museum, the Palace Museum, the Shanghai Museum, the National Museum of China, the Suzhou Museum annual operating water flow is more than 100 million yuan, and some of the large museums of the development of cultural and creative industries is mature, cultural and creative revenue accounted for two thirds of the total revenue of the museum or even more.This year, the sales of cultural and creative products in museums have even shown explosive growth. In Shaanxi History Museum, for example, as of July, this year's sales outside the museum and online sales have significantly exceeded the previous year's annual total, and the total annual sales growth rate is expected to be 234%.Explosive cultural creation how to be bornThe reporter learnt that at present, the museum's cultural creation has formed a set of mature development mode. Museums through the cycle of independent research and development, cooperative research and development, sales, procurement, IP authorisation and other ways to develop the project, looking for suitable manufacturers or craftsmen to produce, and finally through the museum offline shop, online shops and other channels of sales.How does a museum select an element as its main cultural and creative product among many exhibits?Still to the hot sales of the National Museum of the phoenix crown refrigerator stickers, for example, seems to be a sudden ‘traffic’ surprise, but in fact is the National Museum of cultural and creative team countless days and nights of creative collision, the crystallisation of the inspiration of careful planning.In the series of refrigerator stickers before the launch of creative products, nine dragons and nine phoenix crowns in front of the display cabinet is always crowded. The audience would like to wait in the exhibition hall around the field half a week queuing, just to have a few seconds to see the details up close, and then take a picture with it the opportunity to take a picture. It is aware of the attention and love of cultural relics, the cultural and creative design team of the National Museum of China immediately started the development of the phoenix crown refrigerator stickers, and successively uploaded a variety of refrigerator sticker works.‘Cultural and creative product development needs to be combined with the museum's exhibition, which is actually a cultural carrier as an extended exhibition line of the second exhibition hall.’ Xue Jian, director of the Museum of Ancient Architecture in Beijing, said that the audience can not only treasure an experience of enjoying the collection in the museum, but also remember the cultural connotation of the collection and the story carried behind it when they see the cultural creation.‘When choosing a heritage material for cultural creation transformation, I will pay more attention to the cultural expression behind the heritage.’ Jiang Han, director of the Suzhou Museum's Department of Cultural Creation, said that it is about conveying the multiple values of the cultural relics themselves, such as aesthetics, history, scientific research or beautiful symbolism, in the form of cultural and creative products. ‘The creation of a pop-up can feed specific cultural relics or even the whole museum.’Yang Ao, a staff member of the Cultural and Creative Department of the Shaanxi History Museum, said that the main cultural and creative products should not only have deep cultural connotations and representativeness, and be able to reflect the core values of the museum, but should also be both economically beneficial, and choose IPs that meet the consumption habits of the audience and have a wide range of attraction and market base for development. The picture shows the Xiannongtan Cultural and Creative Space on 3 November 2024 Xinhua Yan Yuxin photoWhen it comes to understanding the consumption habits of young people, small and medium-sized cultural and creative companies, which are also young, seem to be more knowledgeable.According to Han Rui, a creative design blogger who focuses on regional characteristics, from the perspective of design and development, ‘product differentiation’ and ‘adherence to the regional theme’ are usually the necessary factors for explosive creativity.In Han Rui's opinion, a good cultural creation needs to be differentiated from the common forms on the market. For example, a creative form of interaction, light and shadow, organs, splicing and building, etc., may make consumers happy to take photos and share them on social media, thus forming a secondary dissemination. In addition, the product should also be strongly bound to the region where it occurs, cleverly integrating local characteristics.As a craftsman in Xinjiang, Na Dinghao designed the ‘Naan uncle’ series of cultural creativity will be the local traditional food naan given the image of ugly cute and nervous character state, a licensed product can be replaced with hand-held accessories, mobile eyebrow, etc., the appearance is very pleasing. He told reporters that ‘healing’ and ‘friendly’ are the most common feedback he gets from his fan base.‘We now have a new frequency of two times a week in the peak season, once a week in the off-season, which is still being chased by customers to urge more.’ Na Dinghao said that he wants to use the soft image of ‘Naan uncle’ to make more people willing to understand and approach the scenery, speciality products and humanities of Xinjiang. At present, the ‘Naan uncle’ series is one of the most popular cultural and creative products in the Xinjiang Uygur Autonomous Region Museum, and sometimes you need to queue up to buy them. On 4 October 2024, the Samsungdui Café flash shop ‘Pile Pile Pile Pile’ at the Shanghai Tourism Festival in the Centennial Zhangyuan Park was popular during the National Day holiday. Image source: Visual China‘Cold Thinking in the ‘Cultural Creation Fever’While young people have shown great enthusiasm for ‘advanced’ cultural and creative products, at the same time, their aesthetics and the way of mass communication are also changing.According to Jiang Mingwei, deputy director of the Collection and Collection Department of the China Arts and Crafts Museum and the China Intangible Cultural Heritage Museum, the young generation's preference for ‘Chinese’ aesthetics has provided a market impetus for the rise of cultural creations in museums.They are also more willing to share on social platforms, and ‘sun museum’ cards have gradually formed a fashion among youth groups, which also promotes the development of the museum creative market.Jiang Mingwei believes that the change in the way of mass communication has also given rise to ‘explosive’. In the past two years, with the rapid development of live broadcast, short video and related social platforms, may only be because of a ‘man’ sharing and forwarding, a ‘topic’ of the opening, and even ‘harmonic’! The rapid development of social media platforms may only be because of a ‘personality’ sharing and forwarding, the opening of a ‘topic’, or even a ‘harmonic sound’ can quickly spread fission into a hot search, giving rise to ‘explosive’ and ‘events’.As for the pop-ups often ‘can not be grabbed’ behind, more from people on the pursuit of cultural and creative products boutique.In fact, out of stock is not the museum's ‘marketing tools’. Beijing Ancient Architecture Museum curator Xue Jian said, Tiangong Algae well refrigerator stickers production process is relatively complex, in order to ensure its quality, each production is limited, so often out of stock.He revealed that the museum in the original 3 production lines on the basis of an increase of 2, is currently in the sampling trial production stage, in order to ensure the quality of the premise to increase production, but also will be weekly shipments changed to multi-day shipments, and the opening of the online booking platform, limited to 400 per day, each person is limited to 1, to alleviate the problem of queuing offline.The reporter also observed that, with the cultural and creative pop-up frequently, the market also has some practitioners because of the pursuit of commercial effects and towards the ‘heavy products, light culture’ circle, resulting in a number of product design homogenisation is serious, the lack of connotation of the depth of the excavation.In this regard, the Suzhou Museum of Cultural Creation Department Director Jiang Han said that cultural dissemination is to do the original intention of cultural creation, creative products and then fancy new, but also can not be separated from the function of the carrier of cultural heritage. From the product development point of view, only better digging culture, design inspiration can be sustainable. For example, the series of cultural creations of the ‘Four Families of Wu Men’ conveys the biographies of the literati in Jiangnan, and ‘Mr Wen Hengshan's hand-planted rattan seeds’ is a symbol of the cultural lineage of the ancient city of Suzhou.Speaking of the phenomenon of following the trend in the field of cultural creativity, Guo Wanchao, director of the Institute of Media and Public Opinion at the Beijing Academy of Social Sciences, said that the solution to this problem needs to go back to the roots. ‘On the one hand, strengthen the protection of intellectual property rights and weed out the sand in the development, so that excellent creative designs can stand out more smoothly. On the other hand, promote the improvement of the artistry of cultural and creative products, and enhance the level and ability of designers through multiple channels and means. In addition, it is also necessary to explore and make good use of all kinds of high-quality IP, improve the relevant industrial chain, and launch more cultural and creative derivatives.’ Guo Wanchao said.Declaration: This article comes from the Xinhua Financial Observatory.If copyright issues are involved, please contact us to delete.