Welcome to 中博国际展览官网! , Entry China Ningbo Interantional Stationery Fair 2027
What's New
2026 Office Supplies Outlook: Green, Efficiency and New Market Trends
2026-10-30 15:15:03
Ningbo’s Q1–Q3 2026 Economic Performance
2026-10-28 14:51:38
Must-Visit Zone ② at the 2027 Ningbo Stationery Show | Tonglu Delegation: "Hometown of Chinese Pen Making" Invites You to Appreciate the Artistry of Pens!
2026-10-26 17:00:45
Cultural IPs Go Viral and Fuel New Economic Momentum
2026-10-22 15:27:03
Brand Highlights II | A Thousand Colors Create Masterpieces—Come to the Ningbo Stationery Show in March 2027 to Discover “Art Materials”
2026-10-19 15:08:37
Channels Are Booming, Demand Is Surging: Art Supplies Officially Shed Their "Niche" Label
2026-10-12 17:31:26
Xingda Stationery: From Exporting Products to Exporting Production Capacity with a Single Glue Stick
2026-10-09 09:02:16
The Ningbo International Stationery Exhibition wishes you: Happy Mid-Autumn Festival!
2026-09-25 14:09:10
2027 Must-Visit Zone ① | International Zone Revealed in Advance! These Overseas Stationery Brands Are All Here!
2026-09-24 08:47:40
Steady Economic Performance Registered in Ningbo for Jan-August
2026-09-23 15:52:42
Brand Showcase ① | 2027 Ningbo Stationery Expo “Writing Instruments” Lineup Ready, Awaiting Global Buyers for Matchmaking!
2026-09-18 16:57:01
Cultural and Creative Products: Striving to Become Must-Buy City Souvenirs
2026-09-17 08:56:20
Booming Green Stationery Demand in Back-to-School Season: Industry Sees Quality Divide
2026-09-11 17:11:00
With Craftsmanship, in Gratitude to Our Teachers | Chinese Stationery, Guarding Every Moment in the Classroom
2026-09-10 10:32:40
Back-to-School Season | This Year's Students' Stationery Is More Than Just "Good to Use"
2026-09-04 19:34:28
Notice
2026 Office Supplies Outlook: Green, Efficiency and New Market Trends
Can Office Supplies Break Through on Low Prices Alone?As low-carbon development and digitalization sweep the globe, which trends in the hundred-billion-yuan office supplies market deserve attention?01Product Side: Green, Low-Carbon and Functional Innovation Advance TogetherIn 2026, carbon-reduction policies were issued in succession, and dual control over carbon emissions was officially implemented. The General Office of the State-owned Assets Supervision and Administration Commission of the State Council officially issued the Guidelines for the Construction of Green and Low-Carbon Supply Chains in Central Enterprises (Trial), sending a clear signal: green and low-carbon development is no longer an optional item for enterprises, but a mandatory question. This green access threshold is traveling down the procurement chain. In 2026, office supplies companies continue to explore green materials and product innovation.M&G: In April 2026, M&G launched the Eco+Office low-carbon office series, covering gel pens, markers, solid glue, calculators, scissors and other categories, using recycled plastic as the main raw material. In CICC’s office scenarios, this series helped the company achieve an annual carbon reduction of 354 kg.△Image source: M&G News CenterTuqiang: Two out of every 10 erasers sold worldwide come from Tuqiang Stationery. As one of China’s earliest companies to develop and produce internationally compliant eco-friendly erasers, Tuqiang Stationery has more than 2,500 product series, annual sales exceeding 1 billion pieces, and exports to more than 80 countries and regions. The company uses its core TPR material erasers as a breakthrough point, using recycled materials from the design source to reduce carbon, and has completed carbon footprint accounting and third-party certification. Next, Tuqiang Stationery will continue to build green factories, focus on low-carbon design and low-carbon products, and create more carbon-neutral products.△Image source: Anhui Tuqiang Stationery Co., Ltd.Booth No.: H11-T08Green and low-carbon development has great prospects, but there is still a long way to go. The market has already launched various circular stationery products, including notebooks with refillable pages, modular writing instruments, plant-based inks and compostable packaging, all providing new improvement directions for traditional office supplies.At the same time, functional innovation is driving replacement and premiumization in mature categories. Erasable and low-friction writing systems, more advanced adhesive technology, labor-saving binding and improved document organization systems, and repositionable sticky notes. These improvements do not change how the categories are used, but they directly enhance user experience, thereby supporting replacement purchases and higher pricing.△2026 exhibition site photo: Yiwu Shuangyi Stationery Co., Ltd.Booth No.: H8-42302Technology Side: Smart Manufacturing and Digitalization Boost EfficiencyOffice supplies are characterized by rich categories, diverse specifications and scattered daily demand. Intelligentization can improve product performance and user experience, and also help companies optimize operational processes. Product innovation and supply chain efficiency working together will help companies better respond to the market’s comprehensive requirements for quality, timeliness and stable supply.Deli × Loongson: On September 22, the “Joint Laboratory for Intelligent Office Printing Technology,” jointly established by Deli Group and Loongson Technology, was officially unveiled. The two parties will carry out technical research in areas such as print main control chips, office computer collaboration, dot-matrix/thermal printing, scanning devices and 3D printing, promoting collaborative innovation in office equipment and technology.LPS Lepusheng: In August 2026, LPS Lepusheng’s MES system was officially launched, marking that LPS Lepusheng’s production and operations have officially entered the era of digital management. Every link from raw materials to finished products is now traceable and controllable, supporting quality stability and delivery capability and helping LPS Lepusheng gain more initiative in the market.△Image source: Guangdong Lepusheng Stationery Co., Ltd.Booth No.: H1-31503Global Market: Diverging Demand, Varied OpportunitiesDomestic market: “Workstation Economics”As stationery shifts from consumables to emotional and personalized carriers in office scenarios, price sensitivity declines. According to statistics from “IP Jiaoyanshe,” in the first half of 2026, 11 leading stationery brands completed 54 co-branding collaborations. Stationery brands have put products such as blind-box pens, co-branded notebooks and DIY pencil cases into office and study scenarios, exchanging emotional value for premium pricing.△KWTRIO x TUNEE GOODS series productsBooth No.: H1-A01Image source: KWTRIOInternational market: Embracing pen-and-paper toolsIn 2026, a workplace survey released by US office supplies supplier Quill showed that 94% of surveyed professionals feel more satisfied physically crossing off tasks on a paper to-do list than checking them on a digital list; 56% of Gen Z respondents said that, compared with sending a private message, they are more willing to leave a sticky note for a colleague. Young overseas professionals are rediscovering the ritual of pen and paper, and interest in premium notebooks, colorful desk mats and high-quality writing instruments is rising.△UK DTC brand PapierNew trends represent incremental growth for office-focused brands, but they do not change the fundamental base of office stationery; replacement consumption and centralized procurement channels remain the main sources of scale.When circumstances become difficult, change is necessary; change brings breakthroughs; breakthroughs bring lasting success. Competition in the office supplies industry continues to expand to the levels of quality, efficiency and market adaptability. Only by continuously responding to changing demand can traditional categories regain vitality in the new market environment.Chinese Stationery Goes GlobalToday, diverse Chinese stationery brands are shining in international markets with solid manufacturing strength, continuous product innovation and increasingly distinctive brand features.On the banks of the Pearl River, business opportunities surge. The third phase of the 140th China Import and Export Fair (Canton Fair) opens tomorrow. As a comprehensive foreign trade exhibition, it has three dedicated office stationery exhibition halls, attracting many brands to the site. We look forward to Chinese stationery brands bringing more innovative surprises, winning overseas buyers with good products, and further expanding their global market footprint.To see the stationery industry chain comprehensively and deeply at once, only a vertical professional exhibition has sufficient industry density.On the coast of the East China Sea, the Ningbo Stationery Fair has been rooted in “China’s Stationery Capital” for 23 years. It is a leading global B2B professional event for stationery and office supplies. In 2027, its scale will be upgraded to a record 12 exhibition halls and 2,000+ exhibitors, with an International Zone set up for the first time. Stationery brands from Vietnam, Malaysia, France, Hong Kong, China, Taiwan, China and other countries and regions have already confirmed participation. Overseas buyers come from more than 100 countries and regions! Next March, we look forward to meeting industry peers in Ningbo and working together to open new space in international markets!March 25–27, 2027The 2027 Ningbo International Stationery Fairwill open at the Ningbo International Convention and Exhibition CenterPre-registration is now fully open → Free registration before the showFrom 00:00 on March 25, 2027, registration will cost RMB 50 per person.
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Ningbo’s Q1–Q3 2026 Economic Performance
According to Ningbo Release, Ningbo Municipal Bureau of Statistics and the Ningbo Survey Team of the National Bureau of Statistics released the city’s economic performance for the first three quarters of 2026. Ningbo’s regional GDP reached RMB 1.4434 trillion, growing by 5.3% year-on-year at constant prices.Based on the unified accounting of regional GDP across Zhejiang Province, the city’s GDP for the January–September period was RMB 1.4434 trillion, a 5.3% year-on-year increase at constant prices. By industry: the added value of the primary industry was RMB 31.1 billion, up 4.0%; the secondary industry RMB 621.6 billion, up 6.3%; the tertiary industry RMB 790.7 billion, up 4.6%. The ratio of the three industries was 2.1∶43.1∶54.8. Their respective contribution rates to GDP growth were 1.7%, 50.9% and 47.4%.1. Stable agricultural production with sufficient supply of major agricultural productsIn the first three quarters, the added value of agriculture, forestry, animal husbandry and fisheries was RMB 32.5 billion, a year-on-year increase of 4.1%. The sown area of early rice reached 328,000 mu, up 9.3%; output of early rice was 127,000 tonnes, up 0.3%. Output of meat from pigs, cattle, sheep and poultry stood at 78,000 tonnes (+13.6%); milk output 3.6 thousand tonnes (+6.8%); poultry egg output 2.8 thousand tonnes (+6.4%); aquatic products output 807,000 tonnes (+5.6%). At the end of Q3, the stock of live pigs was 557,000 head (+1.9%), and breeding sows 64,000 head (+3.7%). Pig slaughter totalled 704,000 head in the first three quarters, up 6.7%.2. Rapid industrial growth, supported by key sectorsThe added value of industrial enterprises above designated size increased by 8.2% year-on-year. Among major sectors, nine out of the top ten industries by output value posted growth, jointly driving the growth by 7.2 percentage points. The added value of automobile manufacturing and computer, communications and other electronic equipment manufacturing rose 28.2% and 12.2% respectively, both achieving double-digit growth. By enterprise scale: large enterprises +11.7%, medium enterprises +3.1%, small enterprises +7.2%. Industrial sales value hit RMB 2.1247 trillion, up 11.1%, including export delivery value of RMB 338.9 billion (+4.2%) and domestic sales value of RMB 1.7859 trillion (+12.5%). For emerging industries, the added value of high-end equipment manufacturing, high-tech manufacturing and core digital economy manufacturing grew 14.2%, 10.3% and 9.7% respectively, all higher than the overall growth of above-scale industry.3. Steady recovery of the service sector; robust growth in information servicesThe added value of the service sector increased by 4.6%, 0.2 percentage points higher than the first half of the year. The added value of information transmission, software and IT services; transportation, warehousing and postal services; accommodation and catering rose 8.1%, 7.6% and 7.6% respectively. The cargo throughput of Ningbo Zhoushan Port was 1.07 billion tonnes (-0.8%), of which Ningbo port area 530 million tonnes (-2.6%). Container throughput reached 34.66 million TEUs (+6.7%), including 30.62 million TEUs in Ningbo port area (+5.2%). At end-September, local and foreign currency deposits of financial institutions totalled RMB 4.33 trillion (+8.8%), and loans RMB 4.87 trillion (+6.9%).4. Fixed-asset investment under pressure with improved structureFixed-asset investment decreased by 6.7% year-on-year. Manufacturing investment grew 4.5%, accounting for 26.2% of total investment, 2.8 percentage points higher than the same period last year. Infrastructure investment rose 0.4%, with transport investment up 3.3%. Real estate development investment fell 18.7%. By industry: primary industry investment +17.8%, secondary industry +3.5%, tertiary industry -10.8%. Investment in core digital economy industries, equipment manufacturing and high-tech industries increased 38.6%, 15.4% and 15.1% respectively. Commercial housing sales area was 4.59 million square metres, down 12.4%.5. Expanding consumer market with fast-selling upgraded goodsTotal retail sales of consumer goods reached RMB 422.3 billion (+2.3%), of which retail sales above designated size were RMB 167.8 billion (+1.1%). Basic consumer goods maintained steady growth. Retail sales of beverages, grain, oil and food, and daily necessities for above-quota units increased 11.5%, 9.8% and 5.9%. Some upgraded consumer goods saw rapid sales growth: retail sales of wearable smart devices and smartphones surged 160% and 120%. Online retail sales of above-quota units grew 15.5%, accounting for 41.7% of their total retail sales, 5 percentage points higher year-on-year.6. Accelerating import and export, diversified marketsTotal foreign trade volume reached RMB 1.19 trillion, up 8.8%, 1.9 percentage points faster than the first half. Exports stood at RMB 822.3 billion (+11.3%), imports RMB 365.9 billion (+3.6%). Private enterprises remained the mainstay, with import and export volume of RMB 934 billion (+10.3%), accounting for 78.6% of the city’s total trade. Trade with the EU, ASEAN and the US rose 9.4%, 13.1% and 4.4% respectively. Trade with emerging markets such as Latin America and Africa increased 11.1% and 19.8%. Exports of the “New Three Items” grew strongly by 119.4%.7. Steady resident income; rural income outpacing urban growthResidents’ per capita disposable income was RMB 65,073, up 5.0% in nominal terms and 3.7% in real terms after adjusting for price changes. Urban residents recorded per capita disposable income of RMB 71,422 (+4.5% nominal, +3.2% real); rural residents RMB 46,936 (+6.1% nominal, +4.7% real). By income source: per capita wage income RMB 33,160 (+3.8%); net business income RMB 11,766 (+3.9%); net property income RMB 7,254 (+4.6%); net transfer income RMB 12,893 (+9.4%).8. Moderate rise in consumer prices, widening growth of producer pricesThe urban CPI rose 1.3% year-on-year. By category: food, tobacco, alcohol and catering +0.6%; clothing +1.8%; housing -0.1%; household goods and services +0.6%; transport and communication +2.1%; education, culture and entertainment +1.4%; healthcare +0.5%; other goods and services +14.2%. Within food and catering: aquatic products +2.8%, fresh fruits +2.0%, fresh vegetables +0.6%, pork -12.8%. In September, urban CPI increased 0.9% year-on-year and remained flat month-on-month.The ex-factory price index (PPI for industrial producers) went up 2.7%, 1.1 percentage points higher than H1. It rose 6.3% year-on-year and 1.6% month-on-month in September. The purchasing price index of industrial producers increased 7.4%, 1.6 percentage points higher than H1; up 11.8% year-on-year and 2.1% month-on-month in September.Overall, Ningbo’s economy maintained stable operation in the first three quarters. New productive forces are being nurtured and expanded, and tangible results have been achieved in high-quality development. Nevertheless, there are many unstable and uncertain external factors, domestic demand remains insufficient, and the foundation for economic recovery needs further consolidation. Going forward, Ningbo will follow the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, pursue progress while maintaining stability, focus on improving quality and efficiency, fulfil the requirement of “better playing a leading and driving role”, steadfastly push forward project development, consolidate the industrial foundation, accelerate the expansion and upgrading of the service sector, continue to stabilise, expand, adjust and optimise foreign trade, shoulder the responsibility as a major economic city, and strive for a sound start to the 15th Five-Year Plan period.Declaration: This article and photos are obtained from online platforms. Please contact us for removal should there be any copyright concerns.
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Must-Visit Zone ② at the 2027 Ningbo Stationery Show | Tonglu Delegation: "Hometown of Chinese Pen Making" Invites You to Appreciate the Artistry of Pens!
The 2027 Ningbo Stationery Show will be grandly held on March 25-27, 2027, at the Ningbo International Convention and Exhibition Center. As the world's leading B2B professional event for stationery and office supplies, the Ningbo Stationery Show has been deeply rooted in the industry for 23 years. With its profound industrial heritage and strong commercial influence, it attracts numerous distinctive industrial clusters to exhibit together, collectively demonstrating the hard-core strength of Made in China.Hometown of Chinese Pen Making · Fenshui, TongluFenshui Town in Tonglu, Zhejiang, is known as the "Hometown of Chinese Pen Making." The Fenshui River, the largest tributary of the Fuchun River, runs through the town, giving it its name. Viewed from above, a grand avenue spans across the river, with nearly 900 pen-making and supporting enterprises distributed along its route. From raw material supply, mold processing, and component manufacturing to complete pen production, logistics and transportation, and trade and sales, a complete pen-making industrial chain is thriving.In 1974, the town began producing its first batch of bamboo ballpoint pens; in 1976, plastic-barrel ballpoint pens entered mass production. Thereafter, as market demand grew, pen-making processing gradually evolved from household workshops to specialized production, with more and more enterprises joining in and the industrial chain continuously extending. By the end of 2002, Fenshui Town was awarded the title of "Hometown of Chinese Pen Making," and the local pen-making industry entered a new stage of development.Data shows that in 2025, this small town with a permanent population of only 60,000 achieved a total pen-making industry output of over 8.5 billion pens, with ballpoint pen production accounting for approximately 35% of the national market share and annual output value exceeding 8.2 billion yuan. It has formed a pen-making industrial cluster featuring one hundred-million-yuan pen-making enterprise, five hundred-million-yuan cultivation enterprises, and a group of technology-based growth enterprises developing in synergy, covering categories such as ballpoint pens and gel pens with strong supporting capabilities. From January to August 2026, 90 pen-making enterprises in Fenshui Town with self-operated export qualifications completed export value of 425 million yuan, a year-on-year increase of 33.88%, while the national pen export sector was under overall downward pressure during the same period.Tonglu Pen-Making Industrial ClusterExhibiting as a Group at the Ningbo Stationery ShowAt the 2027 Ningbo Stationery Show, nearly 80 brands from Fenshui, Tonglu, will be showcased, presenting a diverse product lineup that demonstrates the manufacturing strength of this distinctive production base. Through a single pen, we can glimpse the development trajectory and market vitality of Tonglu's pen-making industrial cluster.The Tonglu Pen-Making Industrial Cluster Is Here!Hangzhou Jinma Stationery&gifts Co.,ltd  H7-735Tonglu Dongfang Pen Industry Co., Ltd H7-825Tonglu Baisheng Pen Making Co., Ltd H7-732Tonglu Maker Stationery Co.,ltd. H7-625Hangzhou Xinfu Stationery Manufacturing Co., Ltd H7-425Hangzhou Chen Color Plastic Products Co., Ltd. H7-631Chenxi Paper Products (tonglu) Co., Ltd. H8-601Tonglu Zhihong Bamboo Products Co., Ltd. H7-725Hangzhou Tonglu Lecai Stationery Co., Ltd H5-415Tonglu Jinbang Pen Industry Co., Ltd H11-L18TONGLU  WENQI PEN MANUFACTURY CO·,LTD H7-829Tonglu Xinwei Pen Co.,ltd. H7-635Tonglu Zhenghua Cultural Goods Co., Ltd H7-639Tonglu Wanbo Stationery Co., Ltd H7-545Tonglu Better Stationery Co., Ltd. H7-838Tonglu Yuelong Pen Factory H7-648Tonglu Fenshui Zhehang Stationery FactoryH7-739Tonglu Congqi Stationery Co., Ltd H7-731Tonglu Qile Pen Co., Ltd. H7-832Tonglu Yinsheng Stationery Co.,ltd. H7-836Tonglu Zhengsheng Pen Co., Ltd H5-425Tonglu Wenyun Pen Co.,ltd. H7-636Tonglu Wenyuan Pen Manufacturing Co., Ltd H7-835Tonglu Feiyan Stationery Co. , Ltd. H7-632Tonglu Fengfan Pen Industry Co., Ltd H11-H16Tonglu Haowenju Cultural Gift Co., Ltd H11-F21Tonglu Jishun Stationery.,ltd. H7-736Tonglu Duoyuan Pen Factory H11-L01Tonglu Wenjun Rubber & Plastic Manufacturing Co., Ltd H7-M09Tonglu Zhenke Stationery Manufacturing Co., Ltd H7-645Tonglu Shiyu Pen Manufacturing Co., Ltd H7-647Tonglu Feida Pen Co., Ltd. H7-643Tonglu Xingzha Pen Made Co.,ltd. H7-629Tonglu Mengzhe Pen Making Co., Ltd H7-M01Tonglu Jifeng Pen Factory H7-M02Tonglu Dahua Pen Factory H15-B42Tonglu Baihe Pen-making Co.,ltd. H15-B53Tonglu Oura Stationery Gift Co., Ltd. H15-D07Tonglu Lvyuan Stationery Co., Ltd H7-241Tonglu Junchi Pen Industry Co., Ltd H7-244Tonglu Chenwang Pen Manufacturing Co., Ltd H7-741Tonglu Huachuan Pen Factory H7-547Tonglu Xinhui Pen Industry Co., Ltd. H7-740Tonglu Fenshui Yangli Pen Factory H7-839Tonglu Weiye Stationery Co., Ltd H7-239Tonglu Qinyi Stationery Co., Ltd H7-630Tonglu Guorun Pen Making Co., Ltd. H7-843Tonglu Hongye Manufacturing Pen Factory H7-730Tonglu Zhenmei Pen Industry Co., Ltd. H7-642Tonglu Hongjincheng Pen Factory H7-847Tonglu Luda Pen Factory H7-744Tonglu Chenxin Pen Co., Ltd. H7-729Tonglu Jun’an Technology Co., LTD H7-845Tonglu Fuhui Pen Manufacturing Co., Ltd H7-842Tonglu Zhaoshi Pen Factory H7-638Tonglu Yile Pen Manufacturing Co., LTD H7-640Tonglu Chunmu Stationery Co., Ltd H7-742Tonglu Pengda New Stationery Co., Ltd H7-743Tonglu Tianchen Pen Co., Ltd. H7-837Tonglu Baogong Pen Factory H11-K06Tonglu Huayu Stationery Co., Ltd. H7-738Tonglu Huifeng Stationery Co., Ltd H7-646Tonglu Fenshui Xinxing Pen Factory H7-830······▲以上排名不分先后。Hangzhou Jinma Stationery&gifts Co.,ltd  H7-735Booth No.: H7-735Main Products: Markers, Gel PensFounded in 2003, the company integrates design, R&D, production, and sales, specializing in educational, artistic, sports, and entertainment products as well as pen manufacturing. It is a National High-Tech Enterprise, a Zhejiang Provincial Technology-Based SME, and one of the local industry's "Top Ten Enterprises." The company has over 50 automated assembly lines with an annual production capacity exceeding 300 million pens, and ensures efficiency and delivery through full-process digital management. It independently develops distinctive products such as grip-correction markers and stress-relief pens, focusing on "writing + fun + learning support" to meet students' and parents' needs for practicality and stress relief. Its proprietary brand is "LALA."Tonglu Dongfang Pen Industry Co., Ltd.Booth No.: H7-825Main Products: Crayons, Paint Sticks, Multi-Color Pens, Ballpoint PensThe company has been deeply engaged in the pen-making industry for over 30 years and is a professional pen manufacturer integrating R&D, production, and sales. It undertakes OEM and ODM orders and owns brands such as "LAK" and "La K," committed to providing buyers with stable, high-quality, and customizable pen product solutions.Tonglu Meike Stationery Co., Ltd.Booth No.: H7-625Main Products: Gel Pens, Watercolor Pens, Markers, HighlightersA pen manufacturer specializing in gel pens, ballpoint pens, and gel pen refills. The company has multiple production lines with advanced processes and integrates design, development, production, and sales. Its products are exported to Europe, America, Latin America, Southeast Asia, Hong Kong, Taiwan, and other countries and regions.Tonglu Zhihong Bamboo & Wood Products Co., Ltd.Booth No.: H7-725Main Products: Ballpoint Pens, Gel Pens, PencilsThe company specializes in the production and development of bamboo and wooden pens and various wooden products, with years of experience in wooden product manufacturing, mature craftsmanship, and stable quality. It can undertake various bulk orders and provide related product development and custom design, delivering according to customer requirements.Tonglu Baisheng Pen Manufacturing Co., Ltd.Booth No.: H7-732Main Products: Ballpoint Pens, Markers, Advertising Gift PensFounded in 2003, the company is a comprehensive enterprise integrating pen product design, production, and sales. It specializes in high-end pen products, particularly ballpoint pens, markers, gel pens, and mechanical pencils. With mold and project design capabilities and over 60 patents, it is a National High-Tech Enterprise and a Zhejiang Provincial Patent Demonstration Enterprise. "Chensheng" is a Hangzhou Famous Trademark. The company has smart factories and unmanned workshops, with products sold domestically and to Eastern Europe, North America, Southeast Asia, Europe, and America. It provides OEM services for STABILO, Lemei Deli, and has cooperated with State Grid, Yunnan Baiyao, Baiyunshan, JDB, Gujing Gongjiu, Luzhou Laojiao, Yunda, and others.Tonglu Baite Cultural Products Co., Ltd.Booth No.: H7-838Main Products: Ballpoint Pens, Markers, Gel PensThe company professionally produces various gel pens, highlighters, ballpoint pens, and other stationery products, with products exported to Europe, America, Southeast Asia, and other countries. With an annual production of 90 million to 100 million pens, it has strong product development and production capabilities. The company possesses advanced production equipment and professional technical personnel, surviving by quality and earning trust through integrity.Hangzhou Chencai Plastic Products Co., Ltd.Booth No.: H7-631Main Products: Ballpoint Pens, Gel Pens, Advertising PensA National High-Tech Enterprise with nearly 30 years of pen-making experience, whose predecessor can be traced back to Tonglu Haifeng Pen Factory in 1996. With its large-scale production capacity and comprehensive supply chain system, it has become a preferred choice for cross-border e-commerce sellers, stationery brand owners, and trading companies. Its products are sold to over 150 countries and regions worldwide, serving more than 300 brand clients, with monthly shipments exceeding 1 million pens and annual production at a leading level in the industry.Hangzhou Xinfu Stationery Manufacturing Co., Ltd.Booth No.: H7-425Main Products: Ballpoint Pens, Gel PensFounded in 2002, the company specializes in ballpoint pens, gel pens, promotional pens, metal pens, gift pens, and gel roller pens, integrating design, production, and sales. It supports OEM/ODM, offering 3D sampling, logo printing (screen printing, pad printing, laser engraving), localized procurement, and risk control services; implements online inspection and final inspection, and controls orders before shipment. The company continuously follows up on orders, shortens delivery times, reduces logistics costs, and provides domestic and international buyers with cost-effective products and fast delivery. Welcome to discuss procurement cooperation!Want to learn more about Tonglu brands? Log on to the 2027 Ningbo Stationery Show online exhibition and trade platform now — www.antway.cn (click to view). Exhibitor information is updated in real time. No matter which country or time zone you are in, open it to "visit the show" in advance: brand introductions, product descriptions, and contact information at a glance. Lock in your targets online and meet face-to-face on site!Pre-registration Is in Full SwingIndustrial clusters from various regions leverage complete industrial chains, product innovation capabilities, and regional brand advantages to appear on the same stage. This is a vivid microcosm of clusters banding together to expand markets and brands collectively going global, driving the industry from "product output" to "brand output" upgrade and fully unleashing the surging momentum of "industrial clusters."In the spring of 2027, let's continue to focus on the Ningbo Stationery Show! In the soil of cooperation, let's sow more seeds of hope! Together, let's paint a grand vision of stationery innovation!March 25-27, 2027The 2027 Ningbo International Stationery ShowPre-registration Channel Fully Open → Free Registration Before the ShowRegistration from 0:00 on March 25, 2027, requires a fee of 50 yuan per person.
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Cultural IPs Go Viral and Fuel New Economic Momentum
The "Taoxue Penguins" from Harbin Polar Park, the "Green Horse – Success at Sight" gift box from Gansu Provincial Museum, canvas bags inspired by the toothy Bodhisattva at Huayan Temple in the Ancient City of Datong, and distinctive cultural and creative fridge magnets from across the country. Did any of these viral cultural IPs make it into your suitcase on the return trip from the holiday?During the just-concluded National Day holiday, cultural IPs once again fueled a boom turning emotional value into tangible consumption. This trend, seen in the first year of the 15th Five-Year Plan period, serves as a vivid illustration of "leveraging culture to empower economic and social development."As many observers have noted, cultural IPs are evolving from "single hit products" toward scenario-based and integrated development. This National Day holiday, a trendy toy brand set up a nearly 3,000-square-meter exhibition space, transforming its toy characters into immersive, visitable scenarios. A beverage brand integrated drink consumption with ancient-style check-ins and cultural-and-creative merchandise shopping, driving a marked rise in foot traffic for surrounding merchants. Visitors are no longer satisfied with simply buying souvenirs; they are willing to pay for immersive experiences. Such business model innovations not only demonstrate huge potential for new consumption scenarios but also create new communication carriers for fine traditional Chinese culture. They embody the guideline in the 15th Five-Year Plan Outline to "actively promote the integrated development of multiple business forms" in cultural tourism consumption.A cultural and creative ornament, a themed badge or an IP doll may cost little in raw materials, yet they carry historical heritage, emotional resonance and aesthetic value that ordinary industrial goods cannot match. Take the phoenix crown fridge magnet from the National Museum of China as an example. Launched in 2024, its sales exceeded 3.4 million units by July this year. It has driven over 70 related cultural and creative items under the phoenix crown series to rack up total sales of more than 300 million yuan, setting a sales record for single items and series products in the museum’s nearly 20-year history. How can a fridge magnet priced at dozens of yuan generate a business worth hundreds of millions? Consumers put it simply: "It’s worth the money. I feel much closer to the cultural relic."That is the premium formula of cultural IPs. What consumers buy is not merely merchandise, but "the places I have visited" and "the culture I identify with." It also reflects a shift in domestic consumption from basic function-oriented spending to spending that satisfies spiritual demands. This shift is pushing industrial upgrading and enriching the supply of cultural products.In-depth development of cultural IP value is emerging as a new growth point for integrated development between cultural industries and the real economy. The new Sanxingdui Museum in Guanghan, Sichuan, receives more than 6 million visitors annually, with yearly cultural and creative sales topping 200 million yuan. The spillover effect was especially prominent this National Day holiday. The "Bronze Chirp" dolls sold roughly 800 pieces per day, with cumulative online sales exceeding 300,000 since launch. Guanghan also rolled out over 20 events including the Mask Culture Week, attracting more than 150,000 participants. A total of over 3 million yuan in consumption vouchers were distributed, spurring nearly 100 million yuan in consumption.Evidently, a successful cultural IP generates commercial value on its own and drives coordinated growth across manufacturing, retail, tourism, logistics and other sectors, forming a complete chain from cultural appeal and tourist gathering to consumption stimulation and economic expansion. This is the real-world practice of integrated development under the model of "culture and tourism plus all industries" and "all industries plus culture and tourism."Reports from relevant institutions forecast that China’s cultural and creative market will exceed 10 trillion yuan by the end of the 15th Five-Year Plan period. From a single cultural IP to a full industrial chain, from a holiday hotspot to a fresh economic growth engine, the 15th Five-Year Plan Outline’s vision of "leveraging culture to empower economic and social development" is steadily turning into reality.Declaration: This article is sourced from CCTV News Client and photos are obtained from online platforms. Please contact us for removal should there be any copyright concerns.
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Brand Highlights II | A Thousand Colors Create Masterpieces—Come to the Ningbo Stationery Show in March 2027 to Discover “Art Materials”
The 2027 Ningbo Stationery Show will be held grandly on March 25–27, 2027, at the Ningbo International Convention and Exhibition Center. As a globally leading B2B professional event for stationery and office supplies, it will open all 12 exhibition halls, gathering 2,000+ exhibitors and bringing over 100,000 high-quality products!Art materials—a source that releases artistic inspiration! The “Art Materials” section of the 2027 Ningbo Stationery Show will strongly gather nearly 300 leading brands, bringing products such as painting pigments, brush tools, base materials, and auxiliary tools, providing artists and art lovers with a rich variety of creative materials! We welcome everyone to visit the show onsite!2027 Ningbo Stationery ShowArt Materials Brand Lineup UnveiledShanghai Mali Art Materials Co., Ltd.Booth No.: H11-T05Main products: Full-category pigments and art materialsA Chinese national-brand leader founded in 1919. China’s first watercolor, gouache, oil paint, acrylic, crayon, and other products were all produced by Mali. As a one-stop supplier of full-category art pigments, it has a mature and stable supply chain, covering diverse application scenarios such as art education, artistic creation, and design, with mature domestic and overseas channels. Purchasing agents are welcome to discuss cooperation. Ningbo Conda Art Materials Group Co., Ltd.Booth No.: H11-T28Main products: Painting toolsFounded in 1993, with brands including Katie Color, Ousidan, Conda, Conda Yicai, and Conda Ecolor, etc. Its matrix covers products for all levels: children, students, and professional artists. As a research and development center unit of China’s art supplies industry, it owns dozens of invention patents, utility model patents, and design patents; it led the drafting of “Zhejiang Manufacturing” standards for “Distortion-Resistant Long-Life Canvas Frames” and “Glossy Acrylic Pigments”; and has received many honors and qualifications, including “National High-Tech Enterprise,” “National Key Cultural Export Enterprise,” “Zhejiang Specialized, Refined, Distinctive and Innovative Enterprise,” “Zhejiang Hidden Champion,” and “China Art Supplies Manufacturing Industry (Picture Frame) Demonstration Production Enterprise.” Qingdao Kangmeilian Cultural Products Co., Ltd.Booth No.: H1-615Main products: Markers, acrylic pens, metallic pens, fineliner pens, sketchbooksA leading supplier in the marker field, focusing on high-end professional marker production. It has developed series of inks such as alcohol-based color marker ink, water-based color marker ink, acrylic color marker ink, and metallic color marker ink, with stable quality. It has established a complete sales network in domestic channels including professional art, children’s painting, student, and office writing. In 2020, it created its own brand: Aiersi. Products are exported to Europe, the United States, Southeast Asia, the Middle East, Japan, Australia, Canada, India, and many other countries and regions. Guangzhou Meibang Qifu Art Materials Co., Ltd.Booth No.: H11-T26Main products: Pigments, mediums, art toolsA professional art painting pigment manufacturer with more than 20 years of industry experience, covering acrylic, gouache, oil, watercolor, colored ink, mediums and bases, drawing paper and brushes, and art auxiliary materials. It has large-scale production and rapid delivery capabilities. Products sell well in more than 80 countries worldwide. Its own brands “MBGI-WAP” and “Art Rangers” rank first in sales in Middle Eastern and Southeast Asian countries. Shanghai Zhende Culture Technology Co., Ltd.Booth: H5-715Main products: Markers, highlighters, fineliner pensOwn brand: Touchmark, a first-tier domestic art materials brand. It has an art ecosystem of “products + courses + grading” and provides users with one-stop painting solutions. Since its founding in 2014, it has remained at the forefront of the industry and has ranked first in marker market share for many consecutive years. Its product line covers the entire art education cycle: for children’s art enlightenment, it offers watercolor pens, children’s acrylic pens, coloring books, double-line pens, and other fun tools; for art lovers and professional artists, it offers oil-based markers, acrylic markers, liner pens, brush pens, and other professional art materials. Cixi Xiubisizhuang Stationery Manufacturing Co., Ltd.Booth No.: H1-421Main products: Markers, pigments, liner pens, functional pensFounded in 2004, it is a stationery company integrating design, development, production, and sales. Main products: various markers, fineliner pens, self-moistening brush pens, brush pens, Chinese painting pigments, acrylic painting pigments, watercolor pigments, etc. Brands: Superior, Tinge, Fulaikale, FLYCOOLOR, Touch Sofe Head, BRUSH COLOR, etc. Products are exported to Europe, the United States, Japan, South Korea, Southeast Asia, and other countries.Zhejiang Qingyuan Oudi Industrial Co., Ltd.Booth No.: H5-819Main products: Pencils, colored pencils, erasers, art setsA comprehensive enterprise integrating product design, development, production, and sales. Products cover stationery, cosmetics, and other fields and are exported to Asia-Pacific, Europe, the United States, and other countries and regions. In stationery, it mainly produces wooden pencils, colored pencils, and art sets. The head office is located in Qingyuan, Zhejiang, one of the largest pencil production areas in China. The company originates from the 1978 South Zhejiang Pencil Factory (the birthplace of Zhejiang’s first pencil). It has a Class 100,000 standard cleanroom and possesses world-advanced production equipment and first-class production technology. Own brands: “OUDI,” “AIRWOMAN,” etc. Anhui Hubao Stationery Co., Ltd.Booth No.: H6-M22Main products: Markers, solid gouache sticks, crayons, solid glue, liquid glue, etc.A source factory specializing in the design, R&D, and production of household adhesives, student adhesives, office adhesives, and art materials. It has an R&D team with 15 years of R&D experience, multiple fully automatic production lines, and a fully automated intelligent factory jointly designed with Japanese designers, compliant with Japanese 6S standards, BSCI, Disney FAMA, and other international certification standards. It has cumulatively invested RMB 100 million in R&D and owns more than 100 patents, trademarks, and copyrights. Own brand: Hubao. Linyi Wenhao Paper Co., Ltd.Booth: H3-319Main products: Colored cardboard, handmade origami paper, colored copy paper, various early-childhood education productsFounded in 1993, it is a comprehensive enterprise producing and selling children’s DIY handmade origami, early-childhood education materials, and office paper. It mainly produces colored cardboard, handmade origami paper, colored copy paper, and various early-childhood education products. Own brands: Huiyang, Dingshi Wenhao, Shougongke, Chunxin. As currently one of China’s largest processing and customization enterprises for children’s DIY handmade origami and children’s educational products, its quality is widely recognized and suitable for procurement by early-childhood education brands and cross-border DIY handmade categories. Zhaoqing STA Culture Products Co., Ltd.Booth No.: H1-805Main products: Markers, fineliner pens, highlightersFounded in 1993, it is a production-oriented enterprise integrating R&D, production, and sales, with both its own brand (STA) and OEM/ODM. Its own-brand art products cover major domestic channels: hundreds of art supply stores, more than ten major art professional websites, and several important art training schools. It has dozens of active OEM/ODM customers at home and abroad, distributed in nearly 30 countries and regions.Zanguang Technology (Nanyang) Co., Ltd.Booth: H3-119Main products: Art pigments, acrylic pigments, pastel pigments, children’s painting pigmentsA source supplier of art pigments, dedicated to developing and manufacturing gouache, acrylic, tempera, fluid, finger paint, pearlescent pigments, and other art pigment products. It can customize development, design, and manufacturing according to customer requirements, and its products are favored by customers. In OEM business, it deeply understands customer needs and strictly controls product quality. Its products have entered Europe, Southeast Asia, Hong Kong, Macao, and Taiwan, with market share expanding year by year. Zhejiang Caihua Technology Co., Ltd.Booth: H7-418Main products: Liquid colorants, super washable dyesA national high-tech enterprise and a specialized, refined, distinctive and innovative enterprise. Its core team comes from Tsinghua University, Zhejiang University, and the University of Science and Technology of China. It has more than 40 invention patents, has participated in the formulation of 2 national standards, and has been reported by authoritative media such as CCTV and Xinhua News Agency. It focuses on copolymer eco-friendly coloring materials, featuring super washable inks/dyes, widely used in art and education, children’s art materials, daily chemicals, toys, and other fields. It provides core color paste raw materials to leading domestic and overseas art materials brands and can provide customized formula development.Full-category art materials—immersively experience the beauty of art! Providing rich and colorful experiences and an art carnival for artists and art lovers! Due to limited space, more high-quality brands will be unveiled in the next issue—please stay tuned!Previously, we compiled the exhibiting brands in the “Writing Instruments” section for everyone. Interested friends can click: Brand Highlights I | Check out the “Writing Instruments” lineup of the 2027 Ningbo Stationery Show.Connect Early, Target Precisely!To help buyers efficiently select products and precisely expand business, all registered brands of the 2027 Ningbo Stationery Show are online—on the Ningbo Stationery Show Online Exhibition and Trade Platform (click to jump)! Buyers can search exhibitors and exhibits online in advance, lock in suppliers ahead of time, conduct efficient negotiations onsite, and save procurement time!The 2027 Ningbo International Stationery Exhibition will open on March 25–27, 2027, at the Ningbo International Convention and Exhibition Center.Focusing on the industry for 23 years, becoming an efficient matchmaking platform for stationery trade. The pre-registration channel is fully open → Free registration before the show. From 00:00 on March 25, 2027, registration will cost RMB 50/person.
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Channels Are Booming, Demand Is Surging: Art Supplies Officially Shed Their "Niche" Label
In the Era of One-Click AI Image Generation,Are Young People Picking Up Paintbrushes Again?Doodling, painting, journaling, DIY...Art supplies are officially shedding their "niche" label.According to Google Trends data, over the past three years, search interest in "Watercolor for beginners" and "Travel art kit" has grown by 40%. According to Tmall data, in 2025, transaction volume for journals on the platform grew by over 30% year-on-year, with the number of related merchants increasing by over 70%. As of now, the "hand-drawn" topic on Xiaohongshu has reached 20.27 billion views.Journal painting, everyday doodling, travel sketching... Young people's various hand-drawing hobbies are turning creation into a part of daily life. Image source: Internet.In a consumption environment where standardized goods are increasingly abundant, personal expression and hands-on creation offer consumers another choice. For the art supplies industry, this not only expands consumption scenarios but also brings new considerations for channel layout, product development, and customer management.Channels Have Changed: Art Supplies Are No Longer Sold Only to "People Who Can Draw."From the perspective of traditional drawing supplies, the changes in the art supplies market are almost "counterintuitive."For a long time, art supplies were a niche track, with core customers concentrated among artists, art students, and children's art institutions, and sales channels dominated by specialty art supply stores. Today, art supply brands are actively exploring new channels to reach a broader range of ordinary consumers.Guangbo: Guangbo's 2026 semi-annual report shows that the company adheres to multi-channel collaborative expansion to achieve precise category breakthroughs: Fizz art supply series products successfully entered Sam's Club, topping the Sam's stationery category sales list in June-July 2026; licensed products such as Sanrio entered leading bulk snack chain systems including Haoxianglai. At the same time, it deepened cooperation with quality terminals such as trendy toy collectible stores like KKV and Tomato Pocket, and boutique lifestyle stores. Brand stores have opened in Shanghai Joy City, Ningbo No. 2 Department Store, Ningbo Xiushui Street, etc., with regular pop-up events in core commercial districts for new product seeding and fan operations.Image source: Guangbo Cultural CreativeMarie's Art Materials: The century-old brand "Marie's Art Materials," while retaining traditional professional gouache and oil paint product lines, continues to launch 12-color artist-grade oil paint sets, snap-lock storage liquid acrylic marker portable sets, and introduces 3D coating sets suitable for models, figurine customization, and other needs; its independently developed AI assistant Agent "Ma Xiaoli" provides online Q&A friendly to zero-basis beginners; pop-up stores have landed in Crystal Rainbow Bridge, strengthening its "everyday creative good items" positioning and bringing the century-old brand into young people's daily creation.Image source: Marie's Art Materials2027 Ningbo International Stationery Fair Booth No.: H11-T05Kangda Art: As a leading brand in China's art supplies industry, a national high-tech enterprise, and a Zhejiang Province invisible champion, Kangda deeply cultivates professional art supply manufacturing and export while continuously extending to mass consumer scenarios: forming a multi-brand layout around different groups: professional art brand CONDA, academic brand Ousidan, and children's art education brand KIDDY COLOR, covering children, students, art enthusiasts, and professional artists. Product forms extend from single tools to set-based, scenario-based, and lightweight formats; communication methods are simultaneously rejuvenated, with short videos, social media, and artist collaborations giving art tools more space for expression, turning painting from a "professional skill" into a shareable lifestyle.Image source: Kangda Art2027 Ningbo International Stationery Fair Booth No.: H11-T28Winsor & Newton: International leading art materials brand Winsor & Newton also adopts a dual-line layout: on one hand, iterating artist-grade watercolor and acrylic series to deepen the professional creator market; on the other hand, launching the global "Art Mail" watercolor postcard creation activity, encouraging ordinary consumers to participate in creation calls with hand-painted postcards.Image source: Winsor & NewtonBrands are attempting to break through traditional professional supply sales channels, bringing products into more retail and content consumption contexts. What they are targeting are users who originally "wouldn't be likely to buy watercolor tools"—travelers, journal enthusiasts, content creators, or even people simply looking for a quality gift.In this sense, products are not just solving the problem of "whether you paint well or not," but rather a more fundamental business problem: how to make creation simple enough that more people are willing to start. And once "starting" becomes easy, subsequent sharing, social transmission, and repurchase can only then happen. For enterprises, how to adjust product combinations and communication methods according to the consumption characteristics of different channels is an important issue in expanding the mass market.The More Mass-Market, the More Professional: Two Paths Accelerating Simultaneously.Mass interest consumption does not mean weakening the professional art supplies market. On the contrary, professional creation and daily interest consumption are putting forward different demands for art supply products.One end explores professional depth. Professional creators and art academy groups have rising requirements for material performance: high-purity pigments, excellent lightfastness and preservation, special texture media, high-quality paper and brushes are all core competitive points in the professional market.For professional creators, art supply products still need to be optimized around color expression, material compatibility, usage stability, and artwork preservation needs. Focusing on product R&D and quality improvement remains an important foundation for building long-term competitiveness.The other end penetrates into mass life. Brands launch lightweight, low-threshold sets suitable for adult doodling, journaling, art therapy, creative gifts, and other uses. Product design pays more attention to portability and ease of use, lowering the psychological cost for ordinary people to try creation.Category stratification meets demand: professional painting pigments, leisure painting pigments, and children's painting pigments run in parallel, meticulously covering different groups from beginner to advanced; marker pens, acrylic pens, fineliner pens, and sketchbooks combine to tap into journaling and portable sketching scenarios; marker and watercolor pen sets for students and interest groups continue to enrich; acrylic markers and ultra-light clay and other materials further lower the threshold for beginners to get started. Major brands' mass-line products are seizing the light creation trend and opening up entirely new incremental markets.In Conclusion.Each rise of a creation trend broadens product application scenarios and drives market demand and consumption trends to evolve continuously.For brands, closely following the emotional tone of the younger generation makes product direction naturally clear. When products effectively reach users' emotional touchpoints, resonance is no longer just a slogan but the real soil in which brands can take root. And when they possess sufficient quality and resonance, industrial extension has a more solid foundation.March 25-27, 2027, the 2027 Ningbo International Stationery Fair will be held at the Ningbo International Convention and Exhibition Center. The fair will gather many domestic and international first-line brands, covering multiple subdivided categories of art supplies. The next issue will reveal in advance the art supplies exhibiting brands of the 2027 Ningbo International Stationery Fair. Stay tuned!2027 Ningbo International Stationery FairWill open at the Ningbo International Convention and Exhibition CenterLooking forward to meeting you on site, expanding horizons together, and enjoying the excitement together!Pre-registration channel is fully open → Free registration before the fairRegistration from 0:00 on March 25, 2027 requires a fee of 50 RMB per person
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Xingda Stationery: From Exporting Products to Exporting Production Capacity with a Single Glue Stick
Xingda (Thailand) Co., Ltd., a subsidiary of Jiangsu Xingda Stationery Group Co., Ltd. (Xingda Stationery, Booth H8-947, 2027 Ningbo International Stationery Fair), operates production lines in Lat Krabang Industrial Estate, Bangkok, Thailand. Processes including plastic product forming, colloid synthesis, filling, labelling and packaging are carried out here, and glue sticks are shipped to overseas markets. The core links of research and development, standards formulation and smart manufacturing in Yixing offer continuous support to the overseas base. Connecting Yixing and Thailand, this small glue stick exemplifies Xingda Stationery’s shift from “product export” to “production capacity export”.Founded in 1978, Xingda Stationery has long engaged in stationery adhesives, office supplies, eco-friendly crayons, art paints and DIY children’s products. Its products are sold to many countries and regions around the world, and the company has established cooperation with international enterprises such as Disney, Walmart and Metro.Over the past three years, the cumulative sales of its core products exceeded 1 billion yuan. Relevant business maintained growth in the first half of this year, and overseas markets have become an important support for the company’s sustainable development. As one of the main drafters of industry standards for solid glue, Xingda Stationery has been recognized as a high-tech enterprise and a Jiangsu Provincial Specialized, Refined, Differential and Innovative Enterprise, and won the Yixing Mayor’s Quality Award. Its brand is among the key international brands to be fostered in Jiangsu Province, and its production workshop has been named a Jiangsu Provincial Smart Workshop. These achievements stem from more than 40 years of continuous efforts in this segmented sector.Xingda Stationery regards R&D and quality as its “passport” to overseas markets. For glue sticks to enter shelves in different countries and regions, the company needs to meet varying requirements on raw materials, product safety, environmental performance and production management. The company operates R&D platforms including Jiangsu Provincial Engineering Technology Research Center for New Eco-friendly Stationery and Jiangsu Provincial Enterprise Technology Center, and maintains an experienced R&D team to develop green, eco-friendly, educational and creative products for children, students and office users. Meanwhile, the enterprise carries out intelligent and digital transformation. It adopts systems including ERP, BPM and MES, and is equipped with more than 300 automated devices such as automatic filling, injection blow moulding, packaging, labelling and centralized feeding equipment, with a digitalization rate of equipment reaching 90%. From raw materials to finished products, the production process is more visible and scheduling more precise. New demands from overseas markets keep driving product iteration and manufacturing upgrading.With deepening overseas business, Xingda Stationery expanded its focus from trade to manufacturing. In 2024, the company established Xingda (Thailand) Co., Ltd. with a total investment of 39.8 million US dollars. The project officially started production in March 2025 and now has a daily output capacity of 80,000 pieces of 22g solid glue. The enterprise has gradually formed a coordinated layout: “R&D in Yixing + Manufacturing in Thailand + Global Markets”. The headquarters in Yixing remains responsible for product R&D, standards development and operation management, while the Thailand base gets closer to overseas clients and regional markets. The coordination between the two sites enables more flexible responses to international customers’ needs and serves as a new fulcrum to explore emerging markets such as Southeast Asia and the Middle East.From Yixing to Thailand, what has changed is the production radius, while the long-term investment in R&D, quality and market remains unchanged. Glue sticks connect the two factories and bring Yixing manufacturing to global markets. For Xingda Stationery, going global is not simply moving production lines overseas, but allowing the technologies, standards and management capabilities accumulated in Yixing to reach further. In the future, Xingda Stationery will continue to focus on green environmental protection, product innovation and market diversification, and expand global promotion channels. More private enterprises in Yixing are fostering new development momentum in broader global markets with an open vision, solid manufacturing foundation and strengthened innovation capacity, writing new chapters for “Yixing Intelligent Manufacturing” going global.Declaration: This article is sourced from Yixing Daily and photos are obtained from online platforms. Please contact us for removal should there be any copyright concerns.
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The Ningbo International Stationery Exhibition wishes you: Happy Mid-Autumn Festival!
The bright moon rises over the sea, and we share this moment though miles apart 🌕On this Mid-Autumn Festival, the Ningbo International Stationery Exhibition:Thanks you for your continued support and trust,And sincerely wishes you a happy family reunion and all the best!
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2027 Must-Visit Zone ① | International Zone Revealed in Advance! These Overseas Stationery Brands Are All Here!
The 2027 Ningbo Stationery Show will once again gather with stationery industry colleagues from around the world in Ningbo from March 25–27, 2027.This year's show adds an International Zone (inside Hall 1), bringing together premium stationery and cultural-creative brands from overseas and Hong Kong/Taiwan, offering more diverse products, richer categories, and a broader international perspective!From writing instruments to office supplies, from paper products to artistic creation, a group of distinctive international brands is making its debut! Let's take a look together —Wen Ming Fountain Pen Mfg. Co., Ltd Booth No.: H1-A07Main products: mechanical pencils, gel pens, highlighters, sharpeners, erasers, erasable pensFounded in 1955, SKB Civilized Fountain Pen is one of Taiwan's classic pen-making brands. The brand name S.K.B. stands for Smooth · Knowing · Beauty. From fountain pens to gel pens, highlighters, and whiteboard markers, its product line is complete and comprehensive. Combining deep historical heritage, extensive cross-industry cultural-creative experience, and a green sustainability philosophy, its products are known worldwide for comfortable writing, exquisite design, and stable quality. It is an international brand with strong recognition and cooperation value in the writing instrument field, and looks forward to working hand in hand with global buyers for mutual success!Cp Integrated Sdn BhdBooth No.: H1-A17Main products: notebooks, loose-leaf paper, drawing boards, multi-purpose paper, colored paper, etc.Founded in 1988 in Penang, Malaysia, the company focuses on paper stationery manufacturing. Its products cover notebooks, loose-leaf paper, drawing boards, multi-purpose paper, colored paper, and many other categories. With high-quality paper, fine workmanship, and a rich variety of styles, it continues to improve its products and distribution network to provide paper stationery products for different markets. Its company brands are as follows:Pao Shen Enterprises Co., Ltd.Booth No.: H1-A01Main products: staplers, staplers, hole punches, pencil sharpeners, paper cutters, paper products, and other office suppliesFounded in 1976, Bao Sheng Enterprise Co., Ltd. specializes in office hardware manufacturing. Its "KW-triO" brand covers a full range of office stationery including staplers, hole punches, pencil sharpeners, and paper cutters. It sells well in many countries and regions around the world, covering various office scenarios, and its quality has won recognition from all sectors. Friends from all walks of life are sincerely invited to visit and discuss business!BACHMOREBooth No.: H1-A11Main business: paper crafts, creative handmade productsFocusing on the stationery and art supplies field, its products cover sketchbooks, drawing paper, tracing paper, marker paper, as well as writing and drawing supplies. It precisely meets the diverse needs of students, art enthusiasts, and professional creators. With the feature of "paper products and creative handmade crafts," it brings more artistic creation choices to buyers.Vietnam First Stationery Co., Ltd.Booth No.: H1-A15Main products: wooden pencilsA high-quality wooden pencil manufacturer in Vietnam. Its products feature original wood material, smooth writing, and safety and environmental friendliness as core advantages, and are exported to the United States, Australia, Canada, Turkey, Egypt, Brazil, and other countries. It has about 12,000 square meters of modern production base, with stable production capacity and efficient delivery. It has passed authoritative certifications such as ISO and FSC®, strictly controlling quality and sustainable production standards. It is the preferred enterprise for global pencil procurement and long-term supply chain cooperation!Currently, the International Zone continues to expand, with categories covering the entire track of writing, office, art, and cultural-creative. Both strength and appearance are outstanding! At the same time, in the other halls of the 2027 Ningbo Stationery Show, distinctive stationery forces from different countries and regions around the world are also gathered. From classic to emerging, from inheritance to innovation, connect with the world without going abroad!H11-T29 France · PébéoFocusing on high-quality pigments and art materialsA benchmark brand in international art painting materials, with quality renowned worldwideH8-918 Meniu CultureMENIU gel pens + oval correction tapeCreative cultural-creative new products directly hit market hotspots!Want to connect with more high-quality brands faster? Log in immediately to the 2027 Ningbo Stationery Show online exhibition and trade platform — www.antway.cn. Exhibitor information is updated in real time. No matter which country or time zone you are in, open it and you can "visit the show" in advance: brand introductions, product introductions, and contact information are all clear at a glance. Lock in your desired targets online, then meet face to face on site!March 25–27, 20272027 Ningbo International Stationery ShowWill open at Ningbo International Convention and Exhibition CenterLooking forward to meeting you on site, expanding our horizons together and enjoying the highlights together!Pre-registration channel is fully open → free registration before the showRegistration from 0:00 on March 25, 2027 requires a fee of RMB 50 per personScan the QR code to complete pre-registration
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Steady Economic Performance Registered in Ningbo for Jan-August
According to Ningbo Release, Ningbo Municipal Bureau of Statistics and the NBS Survey Office in Ningbo have released the city’s economic operation data for January to August. Steady growth was maintained amid mounting external risks, with continuous industrial upgrading, optimized investment structure and vibrant domestic and foreign trade.1. Industrial Output Grows Rapidly Led by Key SectorsFrom January to August, the added value of Ningbo’s industrial enterprises above designated size increased by 8.5% year-on-year. Private enterprises grew notably by 11.3%. Nine of the top ten industrial sectors achieved growth, driving overall industrial growth by 7.5 percentage points. Automobile manufacturing rose 30.3% and computer and communication equipment manufacturing increased 12.3%, both posting double-digit growth.By enterprise scale, large, medium and small industrial enterprises grew by 12.6%, 2.8% and 7.4% respectively. Emerging industries maintained strong momentum: high-end equipment manufacturing, high-tech manufacturing and core digital economy manufacturing increased by 14.8%, 10.8% and 9.9%, all outperforming the overall industrial growth rate.2. Service Sector Recovers Steadily; Financial Operation StableIn January–July, the operating revenue of key service industries (excluding wholesale, retail, catering, finance and real estate) rose 7.5% year-on-year, up 1.1 percentage points from January–June. Tech services and high-tech services increased by 7.9% and 9.1%.From January to August, Ningbo Zhoushan Port achieved 947 million tons of cargo throughput (down 1.1%) and 30.4 million TEUs of container throughput (up 6.1%). By the end of August, local and foreign currency deposits reached 4.31 trillion yuan (up 8.9%), and loans hit 4.84 trillion yuan (up 6.7%), showing stable financial liquidity.3. Investment Structure Optimized with Strong Manufacturing MomentumFrom January to August, the city’s fixed-asset investment decreased 3.9% year-on-year, while investment excluding real estate grew 2.2%. Manufacturing investment rose 8.4% and infrastructure investment increased 5.7%, with transportation investment surging 12.6%.Investment in core digital economy industries, equipment manufacturing and high-tech industries grew rapidly by 37.5%, 15.7% and 13.9% respectively. Real estate development investment dropped 19.0%, and commercial housing sales area fell slightly by 0.7%.4. Consumer Market Expands with Booming Online ConsumptionTotal retail sales of consumer goods reached 375.2 billion yuan, up 3.0% year-on-year, with above-quota retail sales standing at 149.4 billion yuan, also up 3.0%. Daily consumption remained stable, while upgraded consumption saw robust growth: sales of wearable smart devices and smartphones surged 150% and 120% respectively.Online retail sales of above-quota enterprises increased 17.4%, accounting for 42.1% of total retail sales, 5 percentage points higher year-on-year, reflecting strong digital consumption vitality.5. Foreign Trade Exceeds 1 Trillion Yuan, Driven by Private EnterprisesNingbo’s total import and export volume reached 1.04 trillion yuan in the first eight months, up 7.0% year-on-year, including 714.6 billion yuan of exports (+8.5%) and 322.3 billion yuan of imports (+3.8%). Private enterprises dominated foreign trade, contributing 812.4 billion yuan of trade volume, up 8.1% and accounting for 78.3% of the city’s total.Trade with ASEAN grew rapidly by 22.0%, while trade with the EU and the US increased steadily. Mechanical and electrical product exports rose 7.8%, and exports of the “new three” strategic products skyrocketed 114.8%.6. Consumer Prices Rise Moderately while Industrial Prices Pick UpFrom January to August, Ningbo’s CPI rose 1.3% year-on-year, with food prices up 0.2% and non-food prices up 1.5%. In August, monthly CPI grew 0.9% year-on-year and 0.1% month-on-month.Industrial producer prices increased 2.3% year-on-year, and purchasing prices rose 6.9%. August PPI growth expanded further, reflecting improved industrial market demand.Declaration: Some texts and images in this article are sourced from enterprises and online platforms. lf copyright issues are involved please contact us to delete.
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Discovery
Release
As the hundred-billion-yuan stationery market heats up, Kayou unlocks a second business space.
On September 28, 2026, Kayou announced the renewal of its partnership with Zhou Bichang. From their first collaboration in 2025 to this deepened cooperation, the focus of this change has gradually extended from the partnership itself to the stationery category layout behind the brand.According to data from China Report Hall, the market size of China's stationery industry reached 132.2 billion yuan in 2024, is expected to exceed 150 billion yuan in 2025, and is expected to approach 160 billion yuan in 2026, with a five-year compound growth rate of about 13%. As the industry scale continues to expand, stationery consumption is also extending from basic functions to design experience, cultural expression, and brand identity. Product capability has become an important foundation for enterprises to build long-term competitiveness.For Kayou, this deepened cooperation is an external manifestation of the changes in its stationery development stage. What supports this change is its long-term accumulation around product research and development, manufacturing systems, and design capabilities. Kayou is exploring a development path that extends from IP value to consumption scenarios, making stationery an important entry point connecting brand capabilities with users' daily lives.Two-Way Alignment, Matrix ExpansionIn December 2025, Kayou officially announced Zhou Bichang as its stationery spokesperson. At that time, what appeared alongside Zhou Bichang was Kayou's self-developed Zero Series gel pen.Nine months later, the partnership has deepened further. On September 28, 2026, Zhou Bichang and the brand once again joined forces. The Kayou self-operated pens appearing alongside Zhou Bichang are no longer limited to the Zero Series, with more products appearing together.From "one pen" to "more self-operated pens," this cooperation focuses on the enrichment of Kayou's stationery pen product matrix. What matters more than the "pen pen" pun between the two sides is their alignment in professionalism and quality. This alignment also provides the foundation for the continued deepening of their cooperation.In the consumer industry, spokesperson partnerships serve the function of brand communication, while the establishment of long-term cooperative relationships requires the brand to have the ability to continuously create value. For Kayou stationery, this value is built on business scale growth, product system improvement, manufacturing capability enhancement, and user awareness accumulation.From a business development perspective, Kayou stationery has already formed a certain scale foundation. According to Kayou's prospectus, its stationery revenue grew from 20.9 million yuan in 2022 to 513 million yuan in 2024, with a two-year compound growth rate of about 395%. Kayou's stationery product line continues to expand, gradually extending from early products such as stickers and notebooks to more than ten subcategories including pencils, gel pens, notebooks, and folders.At the industry trend level, the consumption logic of stationery is changing. According to the "2025 Generation Z Emotional Consumption Report," nearly 60% of young people are willing to pay for emotional value, among whom 37.6% are willing to pay for "value resonance" and 23.9% are willing to pay for "quality and originality." Design sense, quality sense, and brand culture are gradually becoming important factors influencing choices. Stationery is beginning to become a new scenario for brands to establish long-term relationships with users.Kayou's choice to continue increasing its investment in the stationery business at this stage reflects its long-term planning for category development. As an enterprise that started with IP operation and industrial chain advantages, Kayou has accumulated strong content connection capabilities. Entering the stationery field means that IP value further enters daily consumption scenarios. Stationery connects high-frequency usage needs such as learning and office work, and has also become an important carrier for Kayou to reach users and expand consumption boundaries.Deepening Production and Research, Consolidating the FoundationBehind the deepening cooperation, it ultimately comes down to the product itself. In recent years, Kayou has continued to increase its investment in the stationery business, extending from basic writing products to high-end design-oriented stationery, and gradually improving its research and development and manufacturing systems.The Zero Series gel pen is an important embodiment of Kayou stationery's product capability building. According to public information, the Zero Series gel pen controls the average unilateral tip clearance at about 0.014 millimeters, a precision roughly equivalent to one-fifth of the diameter of a human hair. The tip clearance directly affects the writing experience, and behind it involves multiple links such as pen tip structure, component coordination, and production precision.Public reports show that producing one Zero Series gel pen requires 5 to 6 sets of molds, each set containing 200 to 300 parts, totaling more than 1,000 high-precision parts. The pen tip process alone requires 24 procedures.Precision requirements also drive the continuous upgrading of the production system. In October 2025, Zhejiang Kayou Animation Co., Ltd. was selected as a pilot enterprise for Zhejiang Province's Future Factory with its "Cultural and Creative Pen Future Factory" project; in March 2026, Kayou was further selected for the provincial-level digital workshop list. In the intelligent production workshop, the entire process from raw material warehousing to finished product delivery has achieved digital management, and the assembly process can complete the full-process assembly of a pen in 1.2 seconds.From product precision to production systems, Kayou is extending its pen-making capabilities to links such as research and development, manufacturing, and quality management, providing support for the sustainable development of the stationery category.While products are made refined, investment in the manufacturing system is equally critical. In 2022, Kayou set stationery as a strategic direction, established research and development teams in China and Japan, and invested 2 billion yuan in Yiwu, Zhejiang to build a modern pen manufacturing factory. As the stationery business advances, Kayou continues to improve its research and development, manufacturing, and quality management systems, and its testing center has obtained CNAS accreditation.Product capability has also further extended to the design level. In April this year, the KAYOU+ Series high-precision mechanical drawing pencil, independently developed and produced by Kayou stationery, won multiple product design awards including the "Red Dot Design Award." Continuous international design recognition means that the competitive dimension of Kayou stationery has further extended to design experience.In terms of product layout, Kayou continues to enrich its stationery categories. The Zero Series focuses on basic writing experience, the KAYOU+ Series explores design-oriented stationery, and IP co-branded products integrate IP resources such as Nezha and My Little Pony into daily usage scenarios. As a result, Kayou stationery has gradually formed a complete capability chain from product research and development to manufacturing, and then to design and IP application.Linking IP, Expanding SpaceTo understand the strategic value of Kayou stationery, it is necessary to observe it within Kayou's overall business structure.According to the prospectus, Kayou achieved revenue of 10.057 billion yuan in 2024, and its share of China's TCG market reached 71.1% in the same year. As its original business continues to develop, stationery is becoming an important incremental part of Kayou's business structure, opening up new category space for Kayou.The strategic significance of stationery is not only reflected in revenue increments, but also in the fact that while Kayou continues to expand its IP matrix, it is gradually forming an independent category path centered on product research and development, design, and manufacturing capabilities.As of the end of 2024, Kayou had signed 70 IPs, of which 69 were licensed IPs, with IP procurement expenditure of 768 million yuan in 2024. By 2026, the number of IPs signed by Kayou had increased to more than 100, with domestic IPs accounting for more than one-third. As the IP matrix continues to expand, stationery has richer content application space, and at the same time, through products such as the Zero Series and KAYOU+, it further extends product value to daily stationery consumption scenarios.Channel reuse is another advantage of the stationery business. As of the end of 2024, Kayou had 217 distributors, covering 31 provinces across the country, and had 32 offline flagship stores and 13 online self-operated stores. This mature channel network provides a ready-made operating foundation for stationery products to enter more consumer markets. This channel system can directly serve the stationery category, with marginal costs lower than building independently.Overseas layout is also advancing simultaneously. In 2025, Kayou successively entered the Malaysian, Indonesian, Japanese, and North American markets, and in December opened the world's first overseas flagship store in Bangkok, Thailand.The landing of overseas channels echoes this deepened cooperation, and the stationery category has become one of the product lines in Kayou's globalization layout to enter overseas markets first.ConclusionFrom the first cooperation in 2025 to the deepened cooperation in 2026, the change in external signals is only a starting point. More noteworthy is that over the past year or so, Kayou stationery has completed continuous accumulation from single-product layout to category building, with product research and development, precision manufacturing, design innovation, and channel expansion gradually forming synergy.This also makes the significance of stationery to Kayou clearer. It inherits Kayou's existing IP operation capabilities, while expanding new value space through independent products and manufacturing systems, and entering broader consumer markets along with overseas channel layout.When product capability becomes an important foundation for long-term competitiveness, the upgrade of the spokesperson has a more solid commercial support. Kayou's stationery ambition ultimately lands on the precision of a pen, the accumulation of a manufacturing system, and the brand's continuous expansion from IP value to broader consumption scenarios.Disclaimer: Portions of the content and/or images in this article are sourced from enterprises or publicly available online resources. If any material infringes upon your copyright or other legal rights, please contact us for prompt removal.
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Ministry of Culture and Tourism: Accelerate Overseas Expansion of Chinese Cultural Products Including Animation, Live Performances, Trendy Toy Cultural Creations, Arts and Crafts, Stage Equipment, and Arcade and Gaming Machines
On September 24, the State Council Information Office held a press conference in the series “Kickstarting the 15th Five-Year Plan”. At the event, an official from the Ministry of Culture and Tourism stated that China will continue to promote cultural exports during the 15th Five-Year Plan period.Chinese cultural works have gained immense popularity overseas in recent years, from Wukong to Ne Zha. The “new three pillars” of cultural exports — online literature, web dramas and online games — are well received by global audiences. The Ministry of Culture and Tourism will support cultural enterprises venturing into international markets by building trade platforms, strengthening service channels and facilitating project matchmaking. It will push for faster overseas rollout of Chinese cultural products including animation, live performances, trendy toy cultural derivatives, arts and crafts, stage equipment, and arcade and gaming machines, so as to achieve both higher volume and better quality in cultural trade.
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Ningbo Releases Economic Performance Data for January–August
As reported by Ningbo Fabu, the Ningbo Municipal Bureau of Statistics and the Ningbo Survey Team of the National Bureau of Statistics have published Ningbo’s economic performance from January to August.From January to August, Ningbo fully implemented the decisions and arrangements of the Party Central Committee and the State Council as well as the work requirements of the Zhejiang Provincial Party Committee and Provincial Government. Upholding the general work tone of pursuing progress while maintaining stability, the city focused on delivering Xi Jinping’s important “4+1” requirements and the provincial Party Committee’s overall “132” work plan. Proactively responding to risks and challenges, Ningbo strove to unlock policy effectiveness and accelerate the shift from old to new growth drivers, sustaining stable economic performance across the city.1. Industrial Output Grew Rapidly, Supported by Key SectorsFrom January to August, the added value of industrial enterprises above designated size rose by 8.5% year-on-year. Among this, the added value of private enterprises increased by 11.3%. By sector, nine out of the top ten industries by added value recorded year-on-year growth while one declined; collectively they drove the growth of added value of industrial enterprises above designated size by 7.5 percentage points. The added value of automobile manufacturing and computer, communications and other electronic equipment manufacturing grew by 30.3% and 12.3% respectively, both achieving double-digit expansion. By enterprise scale, added value of large enterprises climbed 12.6%, medium-sized enterprises 2.8%, and small enterprises 7.4%. For emerging industries, manufacturing added value of high-end equipment, high-tech industries and core industries of the digital economy increased by 14.8%, 10.8% and 9.9% respectively, all outpacing the growth of industrial enterprises above designated size.2. Services Recovered Steadily; Financial Deposits and Loans Remained SoundFor January–July, operating revenue of service enterprises above designated size (excluding wholesale, retail, accommodation, catering, finance and real estate development) rose 7.5% year-on-year, 1.1 percentage points higher than the January–June reading. Revenue of science and technology services and high-tech service enterprises increased by 7.9% and 9.1% respectively.From January to August, cargo throughput of the Ningbo-Zhoushan Port reached 947 million tonnes, down 1.1%. Cargo throughput within the Ningbo port area stood at 464 million tonnes, a drop of 2.7%. Container throughput of Ningbo-Zhoushan Port hit 30.4 million TEUs, up 6.1%, while container throughput in the Ningbo port area reached 26.88 million TEUs, rising 4.7%.At the end of August, the balance of local and foreign currency deposits of financial institutions in the city stood at RMB 4.31 trillion, and loan balance at RMB 4.84 trillion, up 8.9% and 6.7% respectively.3. Investment Structure Continued to Improve; Manufacturing Investment Registered Solid GrowthFrom January to August, fixed-asset investment across the city fell by 3.9% year-on-year. Excluding real estate development investment, fixed-asset investment grew by 2.2%. By sector, manufacturing investment rose 8.4%, 12.3 percentage points above overall investment growth; infrastructure investment increased 5.7%, of which transportation investment jumped 12.6%. Real estate development investment dropped 19.0%.Investment in core digital economy industries, equipment manufacturing and high-tech industries increased by 37.5%, 15.7% and 13.9% respectively. The floor space of commercial housing sold reached 4.2 million square metres, down 0.7%.4. Consumer Market Expanded; Online Consumption Remained VibrantFrom January to August, total retail sales of consumer goods reached RMB 375.2 billion, up 3.0% year-on-year. Retail sales of consumer goods by units above designated size totalled RMB 149.4 billion, also rising 3.0%.Consumption of daily necessities grew steadily: retail sales of beverages, grain, oil and food, and daily commodities by units above designated size increased by 11.9%, 9.6% and 7.3% respectively. Sales of some upgraded consumer goods surged: retail sales of wearable smart devices and smartphones by units above designated size multiplied by 1.5 times and 1.2 times respectively.Online retail sales by units above designated size via public networks grew by 17.4%, accounting for 42.1% of their total retail sales of consumer goods, 5.0 percentage points higher year-on-year.5. Import and Exports Exceed RMB 1 Trillion; Private Enterprises Were Major ContributorsFrom January to August, total foreign trade volume reached RMB 1.04 trillion, a 7.0% year-on-year increase. Exports stood at RMB 714.6 billion (+8.5%), and imports RMB 322.3 billion (+3.8%).Private enterprises played a pivotal role, with import and export volume of RMB 812.4 billion, up 8.1%. This drove overall foreign trade growth by 6.3 percentage points and made up 78.3% of the city’s total trade volume.Trade with the EU, the United States and ASEAN rose by 4.1%, 3.7% and 22.0% respectively. Exports of mechanical and electrical products reached RMB 413.1 billion, up 7.8%, representing 57.8% of total exports. Exports of the “new three” products hit RMB 47.3 billion, soaring 114.8%.6. Consumer Prices Rose Moderately; Growth in Industrial Producer Prices WidenedFrom January to August, the urban Consumer Price Index (CPI) rose by 1.3% cumulatively year-on-year. Food prices edged up 0.2%, while non-food prices rose 1.5%.In August alone, urban CPI increased 0.9% year-on-year, 0.2 percentage points faster than the previous month; month-on-month CPI turned from flat to a 0.1% rise.From January to August, the Producer Price Index for Industrial Products (PPI) went up 2.3% year-on-year, while the Industrial Purchasing Price Index grew 6.9%. In August, factory-gate prices rose 4.4% year-on-year, 0.4 percentage points higher than July. Purchasing prices climbed 9.7% year-on-year.On the whole, Ningbo’s economy maintained stable operation from January to August with sustained development resilience. Nevertheless, the external environment remains complex and volatile, some enterprises face difficulties in production and operation, and effective demand remains insufficient. More efforts are needed to consolidate the foundation for steady improvement.Going forward, we will follow Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, adhere to the principle of pursuing progress while maintaining stability and improving quality and efficiency. In response to the requirement to “better play a leading and driving role”, we will fully stabilise the industrial fundamentals, expand and upgrade the service sector, unlock consumption potential, and implement a comprehensive strategy to stabilise, expand, adjust and optimise foreign trade, so as to steer the economy toward sustained, high-quality and improved development.
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Eight Fun Facts about Chinese New Year That You Should Know
Chinese New Year, is the happiest holiday season in China and is full of fun activities. People seem to compete with each other in doing New Year shopping, decorating their own houses, and preparing plenty of festival food. During the half-month celebration, there is much interesting trivia and we select the top 8 fun facts that may inspire you.1. Every year is represented by a zodiac animal.Chinese zodiac, also called Shengxiao (生肖), is like the western zodiac in some ways. One of the fun facts about Chinese New Year is that every year is represented by a zodiac animal and it is for the entire year. Chinese zodiacs are based on a 12-year cycle and there are 12 zodiacs in total, which include Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig.In Chinese culture, the zodiacs play an important role and they are closely related to people’s characteristics, careers, health, and love relationship. At present, people are more likely to regard the zodiac animal as a kind of mascot, which can bring good fortune in the New Year.2. Hide a lucky coin inside a dumplingEating dumplings is one of the most typical customs on New Year's Eve, especially for people in northern China. All the family members reuniting together to have a dumpling feast is undoubtedly one of the happiest things of the day.An interesting fact is that people will hide a lucky coin or several coins in the process of making dumplings. The coin represents luck and wealth. When eating dumplings, the person who gets the dumplings with lucky coins is believed to get the best luck the next year.3.  “Fu” character posted upside downThe Chinese character “Fu” (福) appears on different occasions very frequently during the Chinese New Year and it is always written on a piece of red diamond-shaped paper. “Fu” means good fortune in Chinese. Before the Chinese New Year, every family posts the “Fu” on the doors, windows, or walls. If you look carefully, you can find a fun fact that most of the “Fu” are posted upside down. That’s because in Chinese, the words “upside down” and “come” have the same pronunciation. Pasting the “Fu” upside down means that good fortune is coming.4. Six million people send digital red envelopes.Another traditional custom in Chinese New Year is the red envelopes, with lucky money inside, which are normally sent by elders to the young generation. The red envelopes represent happiness and good luck. In recent years, with the development of the internet and the popularization of Ali pay and WeChat Pay, people are more likely to send digital red envelopes and this is an activity prevalent among all people.There have been more than 688 million people sending digital red envelopes to express blessings and wishes in the Chinese New Year of 2022 and undoubtedly there are more people joining this in 2023.5. No sweeping on Chinese New Year's DayThis is an interesting fact about Chinese New Year – all the sweeping and cleaning have to be finished before New Year’s Eve and it is not allowed to sweep on New Year’s Day. According to the old saying, if you sweep on that day, it means you just sweep wealth and good fortune out of the house.In different areas of China, the customs are a little different. In some places, people will not sweep until the fourth day of the New Year for keeping good fortune in the house.6. See off and welcome the Kitchen GodAccording to Chinese legend, the Kitchen God will visit the Jade Emperor, the ruler of Heaven, to report the daily affairs of families on the 23rd day of the 12th lunar month. For having a better report, people always sacrifice candy and cakes to the Kitchen God. What’s more, sometimes people will paste the syrup on the mouth of the Kitchen God so that he cannot say any bad words about the families.The time to welcome the Kitchen God is on the 4th day of the 1st lunar month and every family just changes a new painting of Kitchen God and prepares some sacrificial offerings.7. Welcome the God of Wealth on the 5th day of the New YearAs one of the most important gods in China, the God of Wealth is widely loved by the public. On the basis of folk legend, the fifth day of the New Year is the birthday of the God of Wealth. In order to celebrate it, people always prepare a big dinner and sacrifice fruits and fish on the previous night. The fish in Chinese means “Yu”, which is associated with lucky things: a prosperous life and abundance. After 0:00, people will set off firecrackers and light fireworks to welcome the God of Wealth. In some areas, it will be arranged in the early morning of the fifth day.8. The festival originated from fighting against a monster.One of the most interesting facts about the Chinese New Year is the origin story of the festival. It was said to be about a fierce monster called “Nian”, who would appear every 365 days or 366 days to eat humans.As time went by, people found that the monster always came at night and was afraid of the red and the sound of the firecrackers. So from then on, people began to drive away the monster by setting off firecrackers, wearing red clothes, and making red decorations.Therefore, celebrating the Chinese New Year is also called ‘Guo Nian’, which means defeating the monster “Nian”.
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