Recently, the group draw for the 12 groups of the 2026 FIFA World Cup in the United States, Canada, and Mexico was officially announced, pushing the production and sales of related sports goods and merchandise in Yiwu into a full-scale “sprint phase.” In addition to traditional merchandise such as jerseys and footballs, a special “cheering must-have” — the “Screaming Chicken” — has become a new favorite among overseas buyers this year.

In the sports goods section of District 3 at Yiwu International Trade City, many shops are packed with foreign buyers who have traveled from all over the world to source products.

Merchants told reporters that as early as May last year, they had already begun stock preparation. In terms of product design, this year has seen even more innovation, with the launch of women’s exclusive styles, cute children’s versions, and pet-themed jerseys to meet diverse consumer needs.

Yiwu International Trade City Merchant
Wen Congjian:
“One Mexico jersey style has already received orders of around 300,000 pieces, and one Argentina jersey style is at about 200,000 pieces.”

In addition to innovating in product styles, many merchants have also applied for design and appearance patents for their products this year. One football vendor independently designed two World Cup commemorative footballs, which attracted a large number of overseas orders. The profit margin is about 15% higher than that of ordinary products.

Yiwu International Trade City Merchant
Chen Shaomei:
“Compared with previous years, order volume this year is expected to increase by about 30%.”

Besides traditional merchandise such as jerseys and footballs, another special “cheering must-have” — the “Screaming Chicken” — has become a new favorite for overseas orders this year. Today’s “Screaming Chicken” is no longer what it used to be. Through continuous product iteration, it has been upgraded in both appearance and functionality.

Yiwu Global Digital Trade Center Merchant
Zhou Lingling:
“In the past, the legs couldn’t stand upright. Now it’s designed to stand on its own. A customer from Mexico came directly to the factory — they arrived one day, and the next day we received a 30% deposit.”

According to merchants, as of now, intention orders for the “Screaming Chicken” as a single product have already been scheduled through 2027, with estimated related order value reaching 10 to 20 million yuan.

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