As a new form of cultural industry, the cultural and creative industry has multiple characteristics, such as cultural creativity as its core, strong innovation, diversified development, high value-added, and intelligence-intensive, which in itself has a better foundation for the development and application of new quality productivity. Driven by the wave of digitalisation, the cultural and creative industry is undergoing unprecedented changes. From ‘new development’ empowered by science and technology and innovative elements, to ‘new changes’ brought by process re-engineering and traditional subversive innovation, to ‘new strategies’ constructed by digital communication, digital marketing and digital copyright management, the cultural and creative industry chain is undergoing an unprecedented transformation. ‘Every link in the cultural and creative industry chain is being redefined. Under the new changes of workers, labour objects, labour tools and even infrastructures, the deep transformation and upgrading of the cultural and creative industry is being witnessed. By focusing on the upstream, midstream and downstream of the cultural and creative industry chain, in-depth discussion of the development trend of the cultural and creative industry can reveal the application and empowerment of the new quality productivity in the process of promoting the development of the cultural and creative industry.Front-end of the cultural and creative industry chain: ‘new development’ empowered by science and technology and innovative elementsThe front-end development of the cultural and creative industry relies on innovation and the original foundation of the industry. Driven by the new quality productivity, the front-end of the cultural and creative industry has shown a strong development momentum, and relevant data shows that the scale of the city's cultural and creative industry will reach RMB 2.34 trillion in 2023, with a year-on-year growth of 7%, and the creative design industry will account for nearly 70% of it, with the total output reaching RMB 1.64 trillion, with a year-on-year growth of 1.17%, among which, the total output of the digital design industry will be RMB 678.9 billion, making it the most important and most important industry in Shanghai. The total output of digital design industry reached RMB 678.9 billion, becoming a new engine for the high-quality development of Shanghai's cultural and creative industries. The deep integration of technology and innovation has brought new growth points for the design industry. New developments have been seen in four aspects: workers, labour tools, labour objects and infrastructure construction.In terms of labour, the cultural and creative industry has shown a trend of ‘cultural and creative + scientific and technological innovation’, and a new industrial ecosystem has been attracting attention. The trend of cultivating composite talents for digital culture and creativity is present everywhere, and the policy also encourages the cooperation between domestic universities and foreign universities, domestic and foreign leading enterprises in the industry, supports the construction of digital technology courses such as human-computer interaction for art and design majors, and stresses the promotion of innovation supply by talent highland, as represented by Zhangjiang Digital Advertising Industrial Park, Resort Digital Advertising Industrial Park, Hangtou Digital Advertising Industrial Park, and so on. Industrial Park in Zhangjiang, Digital Advertising Industrial Park in Resort District, Digital Advertising Industrial Park in Hangtou, etc.In terms of labour tools, the front end of the cultural and creative industry chain is characterized by the fusion of new technologies and creativity, with the widespread use of virtual reality (VR) and augmented reality (AR) technologies, which have brought revolutionary changes to museums and art exhibitions. For example, the National Gallery of the United Kingdom used AR technology to provide an interactive experience for the Sergei Podrobinsky Retrospective, while the Louvre recreated the spectacular scenes of the French Revolution through VR technology. This summer, the immersive show supported by the yuan universe related industries as a new force of cultural tourism consumption in Shanghai quickly ‘out of the circle’: ‘Shanghai 1924: Wukang building 100 years of history immersion exhibition’ ticket sales daily average of tens of thousands of yuan; ‘Qin tide awakening’ XR immersive experience exhibition since June 1 trial turnover of more than 3 million yuan; The Egyptian Exhibition at the Shanghai Expo also followed the trend of technology and used the ‘Vanishing Pharaohs’ immersive experience project as a major breaking point. In addition, the application of AI in art creation is also increasingly widespread.In terms of the target audience, the era of big data further accelerates the innovation of cultural models, focusing on data and expanding markets and audiences. Under the ‘Internet+’ era, user participation in content production and interactive communication in the cultural industry has become a major trend. Under the big data analysis technology, the cultural and creative industry can use big data to research the market and analyse consumer behaviour, and at the same time, according to the user data analysis and feedback, continuously improve and refine cultural products and services, explore potential users, and increase the satisfaction and loyalty of the original users. The data visualisation technology further improves the efficiency of data analysis and makes the results more intuitive and practical. This in turn lays the foundation for the production and marketing of products in the middle and lower reaches of the industrial chain.In terms of infrastructure construction, the elements of science and technology innovation are also continuously promoting the digital transformation of the cultural and creative industries. Various types of innovation infrastructure are emerging, open innovation platforms have been established to help cultural model innovation in the cultural and creative industries, and more effective data sharing has been achieved. Digital archives and platforms have been created in many places to provide digital storage and access to cultural and historical information, reduce search costs, and strengthen the foundation for innovation. For example, the European Cultural Heritage Network (Europeana) makes use of advanced digitisation technologies, including high-definition scanning, 3D reconstruction, semantic tagging, etc., in order to efficiently manage and present a large amount of cultural heritage materials. Open data and APIs are also provided to enable developers and researchers to use these resources for the development of innovative applications and services.Mid-end of the cultural and creative industry chain: process re-engineering and traditional subversive innovation bring ‘new changes’.While science and technology and innovative elements have enabled the ‘new development’ of the front end of the cultural and creative industry chain, they are accompanied by ‘new changes’ in the supply chain and production chain located in the middle reaches of the cultural and creative industry. Along with the innovation and change of producers and production tools, new production technologies are constantly expanding the process, allowing it to be subdivided and matured. In particular, process re-engineering and disruptive innovation of traditional processes are key.In terms of process reengineering, new quality productivity plays a huge role, and the midstream of the industry presents a diversified and intelligent development trend with science and technology and innovation as the core. Among them, digital manufacturing, modular design, customised production of three aspects of technology has developed more mature. In terms of digital manufacturing, thanks to computer-aided design (CAD) and computer-aided manufacturing (CAM) technologies, designers can accurately produce complex cultural and creative products. For example, IKEA has achieved rapid iteration of furniture design and customised production through digital processes. In addition, 3D printing technology is also widely used in all kinds of cultural and creative projects, such as the reproduction and display of museum artefacts, the British Museum's display of ancient Egyptian mummies used this technology. Modular design allows for the rapid adaptation of product design to meet the needs of different markets, while reducing production costs. Customised production uses digital technology to achieve small batch, diversified production based on individual consumer demand.Traditional subversive innovation should not be underestimated, and the cultural and creative industries have shown a trend of fusion and collision between tradition and modernity, art and technology, and different fields in the production process. The explosive popularity of the Chinese game ‘Black Myth: Wukong’ is the best proof of the integration of Chinese elements and digital cultural creativity. The key to its success lies not only in the excellent graphic quality and gaming experience brought about by powerful digital technology, but also in the strong Chinese elements in it: an action role-playing game based on Chinese myths, which recreates the hero legend full of oriental aesthetic characteristics through emotional narratives. In addition, the game screen highly reproduces many famous monuments and buildings in China, fully displaying the local history and culture and city landmarks. The fusion of traditional handicrafts with modern technology is also becoming more and more common, such as the use of laser cutting technology combined with traditional carving techniques to produce decorative items. In recent years, the combination of traditional Chinese paper-cutting art and modern graphic design has attracted a lot of attention. Meanwhile, cross-border co-operation between artists and designers from different fields is also providing a creative spark on the production side. For example, G-Star RAW, a fashion brand, combines traditional denim craftsmanship with modern design through co-operation with an artist to create a unique product line that is widely admired.The re-engineering of the process and the subversive innovation of tradition not only bring great innovation and expansion to the middle reaches of the industry chain, but also feed the upstream innovative design by providing a larger platform to perform; at the same time, it brings more possibilities and marketing and sales highlights to the downstream production.The End of Cultural and Creative Industry Chain: Digital Communication, Digital Marketing and Digital Copyright Management Constructing ‘New Strategies’In the era of ‘Internet Plus’, the traditional marketing and after-sales service at the end of the industry chain have changed. Digital communication, digital marketing and digital copyright management have been emphasised by major enterprises as important contents of digital construction, and have been constantly introduced as necessary strategies for operation and sales. Under these circumstances, new relations of production are about to emerge.Digital communication strategies include targeted advertising and content marketing using social media platforms to increase brand awareness and product exposure. For example, Patagonia, an outdoor clothing brand, has successfully attracted a large number of loyal consumers by emphasising its environmental philosophy and sustainable business model through its website and social media platforms. In addition, local culture and tourism publicity also cleverly use social platforms to reach an effective ‘out of the circle’, such as Zibo barbecue, Tianshui spicy hot pot and Northeast hospitality, through the local characteristics of the publicity emphasis, successfully enhance the city's reputation and image. Similarly, a ‘Flourishing’ is also a successful case of ‘film and television + cultural tourism’ innovation model.The practice of digital marketing involves influencer marketing and user-generated content. By partnering with opinion leaders or influencers in their field, brands can use their influence to promote their products. At the same time, consumers are encouraged to share their experiences of using the products, increasing their credibility and appeal through word-of-mouth marketing. The second Xiaohongshu Road Life Festival is a pioneering case based on creative linkage to explore the ‘value co-creation’ model, which broadens new offline marketing scenarios by bringing business to the roadside, helping brands to deeply participate in consumers' real-life scenarios, and turning the life scene into a content marketing field. This provides a practical guide for the cultural industry to continuously improve the innovation ecology under the ‘value co-creation’ model: by creating a humanistic economic atmosphere that is inclusive of innovation, involving various forms of value co-creation, such as consumer ingenuity, consumer-producer co-creation, and consumer-consumer co-creation, to cultivate the whole society to give full play to the ability to carry out labour and input to achieve the growth of the cultural industry. Input to achieve the growth of the cultural industry.In addition, the online experience function provided by information technology is constantly being applied, so that consumers can learn how to use or customise product services in a convenient form. For example, in the selection of cultural and creative products, AR/VR and other technologies are used to provide services such as virtual trying on and previewing effects, so as to enhance the user experience. Museums provide users with immersive cultural experiences through virtual reality exhibitions and online learning programmes. In addition, online performance platforms extend audience reach for musicians and performing artists and create new forms of performance and artistic experiences. Shanghai-based company Miha Tour's game The Original Gods linked up with museums to promote traditional Chinese cultural elements around the world, and undoubtedly had its high quality digital marketing behind the circle-breaking effect it triggered globally.The cultural and creative industries also continue to emphasise the importance of digital copyright management. In the after-sales service of cultural and creative products, late-stage digital copyright management ensures that the intellectual property rights of cultural and creative works are protected. For example, using blockchain technology to track the origin and ownership of artworks, NFT Artworks is a typical case of using blockchain technology to ensure the uniqueness and ownership of works. In Shanghai, intellectual property protection has been given high priority in recent years, and copyright work has continued to improve the level of creation, application, protection, management and service, and to promote the development of the copyright industry.With the development of new quality productivity, the cultural and creative industry is forming a new production relationship. The relationship between enterprises and users is no longer confined to the traditional production-sales model, but a closer interaction has been realised through a new closed loop of user demand, value recognition, branding and potential demand. This innovation-driven industrial development model will undoubtedly bring broader development prospects for the cultural and creative industries. (Text: Cao Yi Ya Ye Rui Yan)source: Wenhui news

Stationery includes pens, pencils, paper, erasers, folders, etc., which are used to record information, organise documents and perform a variety of writing and drawing tasks.Stationery Industry Current SituationAfter years of development, China's stationery industry has developed relatively mature, in terms of policy, for the existence of close products with the youth group, the state can safely control the stationery industry products. In addition, as an industry in the light industry, the state can focus on the development of high-quality stationery products.According to the data, the number of enterprises in the stationery industry above scale in China in 2019-2023 shows a growth trend, and in 2023, there were 228 pens manufacturing enterprises and 454 stationery manufacturing enterprises in China. According to this growth trend, the preliminary estimation of 2024 is as high as 240 enterprises in the manufacture of pens and 530 enterprises in the manufacture of other stationery.From the industrial chain point of view, the stationery chain from top to bottom includes production, distribution and retail channels. The upstream mainly includes raw material suppliers, such as raw plastic particles, ink, packaging materials, etc.; the midstream is stationery manufacturers, responsible for processing raw materials into. various stationery products; and downstream are distributors, shopping malls, supermarkets, e-commerce and other online and offline sales channels. With the globalisation of sales channels, manufacturers with brand advantages and retailers with channel advantages are forming an oligarchy.Stationery Industry IdeasDigitisation and smart stationery: Products such as smart pens and digital notebooks are becoming increasingly popular as digitisation progresses. These devices are capable of converting handwritten content into digital format for easy storage and sharing. Products such as electronic whiteboards and touch screen notebooks are gradually being used in both education and office sectors.Environmental protection and sustainability: Many stationery brands have started to use recyclable and biodegradable materials, such as bamboo pens and recycled paper products, to minimise their impact on the environment. The production process reduces substitution and pollution and adopts more environmentally friendly production processes.Personalisation and customisation: Consumer demand for personalised products has increased, with stationery companies offering customisation services such as customised notebooks and customised pens to meet the specific needs of individuals or businesses. Stationery designs are increasingly fashionable and personalised, attracting consumers to choose products based on their personal preferences.Functionality and storage: Stationery products are not only limited to traditional uses, but also add a variety of functions, such as integrated pens and rulers, and the combination of notepads and calendars. The design of stationery products aspires to innovation, such as foldable stationery, modular stationery combinations, etc., which enhances practicality and fun.Health and Comfort: Stationery products are increasingly focusing on user comfort, such as ergonomically designed pens and keyboards to reduce fatigue from prolonged use.In short, the stationery industry is undergoing a transformation in a number of areas, including technological innovation, environmental developments and changing consumer demands. Companies need to keep an eye on these trends in order to stay supplied in the market.Declaration: This article comes from the Internet.If copyright issues are involved, please contact us to delete.

In the digital age, where screens dominate our daily lives, stationery continues to captivate individuals with its tactile charm and ability to unleash creativity. Whether it’s for personal use, professional settings, or gifting purposes, stationery remains a beloved medium for self-expression. We love licensing art to stationery companies. From notebooks and greeting cards to calendars, journals and more, in the realm of stationery, artistry knows no bounds. It is a canvas where imagination takes flight, and self-expression finds its voice.Let’s explore the stationery art trends for 2023-2024 that are captivating artists, enthusiasts, and individuals who appreciate the beauty of art intertwined with stationery.Mixed Media Collage:The art of mixed media collage is trending in the stationery world. Artists are combining various materials like paper, fabric, photographs, magazine cutouts, and ephemera to create visually captivating compositions. These collages find their way onto stationery items such as greeting cards, notebooks, and art prints, adding depth, texture, and an eclectic charm to the design.Watercolor Wonder:Watercolor continues to be a beloved medium in the stationery art landscape. In 2023, artists are experimenting with vibrant palettes, loose brushstrokes, and dreamy washes to create whimsical and ethereal stationery designs. Watercolor art can be found adorning stationery products such as notecards, journals, and planners, infusing them with a sense of delicacy, fluidity, and artistic flair. The versatility of watercolors allows artists to explore a range of styles, from abstract and impressionistic to detailed and botanical.Illustrative Line ArtThe beauty of simplicity shines through the trend of illustrative line art in stationery art. Artists are embracing minimalistic black-and-white designs, employing clean lines and intricate details to create visually striking compositions. From botanical illustrations and portraits to intricate patterns and geometric shapes, line art finds its way onto stationery items like notebooks, bookmarks, and stationery sets. The elegant and timeless nature of line art appeals to those seeking stationery that balances aesthetics and functionality.Digital Art and TypographyAs technology continues to shape the art world, digital art and typography have made a significant impact on stationery trends in 2023. Digital artists are creating stunning artworks using software and tablets, which are then translated onto stationery products like art prints, postcards, and stickers. This trend combines digital precision with artistic expression, resulting in visually captivating and contemporary designs. Typography, whether hand-drawn or digitally created, is also gaining prominence, allowing artists to infuse stationery with personalized messages, quotes, and lettering styles.Abstract ExpressionismBold, expressive, and emotionally charged, abstract expressionism has found its place in stationery art trends. Artists are exploring abstract forms, vibrant colors, and gestural brushwork to create powerful and dynamic compositions. Abstract art on stationery items, such as journals, sketchbooks, and notepads, invites individuals to embrace their own creativity and interpret the art in their unique way. The freedom of expression and the ability to evoke emotions through abstract art make it an exciting trend in the stationery art scene.In 2023-2024, stationery will be a realm of boundless creativity and expression.Mixed media collage, watercolor wonder, illustrative line art, digital art and typography, and abstract expressionism are the prevailing trends shaping the stationery art landscape. These trends offer individuals an opportunity to engage with stationery as more than just functional items but as pieces of art that convey their personality, style, and emotions. So, whether you’re an artist, an enthusiast, or simply someone who appreciates beauty, stationery art in 2024 welcomes you into a world of visual enchantment and creative exploration.Declaration: This article comes from the Wild Apple.If copyright issues are involved, please contact us to delete.

‘You can't stop opening one and wanting to open it. Why are blind box draw cards so addictive to kids? Blind Box Draw Cards are actually a type of blind box and are a very random product. To collect all the styles to get a certain style you want, you usually need to keep buying them over and over again. This randomness of opening a blind box stresses the brain with dopamine, endorphins, etc., giving a sense of leisure and satisfaction, creating an up-sleep stress. Chen Jing, a psychological counsellor engaged in youth counselling in Beijing, said.After contacting some addicted idle people, Chen Jing found that after the removal of the blind box card a high probability is a mediocre ordinary model, but there is also a small probability of a mediocre ordinary model, but there is also a small probability of a model or a prompt model. Although this hidden probability is not high, getting such an experience once in a while can be unforgettable. This uncertainty leads to intermittent reinforcement, causing people to become wary of hidden or hinted items, thus investing a lot of effort in purchasing blind boxes, which may lead to addiction disorders in severe cases.Chen Jing found that blind box card drawing has now become a kind of social behaviour, and children will share their experiences and insights on their friends' circles or social platforms to show off their own collection of cards and “end-boxes”. The social factor can prompt people to buy more blind boxes and thus engage in more social interactions.‘And curiosity.’ Chen Jing said, no one is always curious about the unknown, and the blind box is to use its ‘uncertain reward’ characteristics, to attract individuals to open the blind box card to find out. The response to one's favourite or ‘rare card’ is a kind of positive reinforcement for the card drawer, which will promote the individual to continue to take this behaviour. The random reward mechanism of the blind box card draw results in a higher number of times the behaviour is reinforced per unit of time, which is slower to dissipate, making it easier to form addictive behaviours.Chen Jing told reporters that there is currently no judgement standard for ‘blind box addiction’, but it can be based on ‘consuming too much time, energy and money on purchasing blind boxes, and it is difficult to control the stimulus of purchasing blind boxes’, ‘tolerance’, ‘increased need to spend more money on blind boxes’ and ‘increased need to spend more money on blind boxes’. ‘Increased need to spend more money and more boxes to achieve the excitement of anticipating the purchase’ “Difficulty in reducing or stopping the purchase of blind boxes, and once they do not buy blind boxes, they feel restless or depressed” ’Purchase of blind boxes interferes with normal study and work and interpersonal communication, causing economic pressure or inducing unethical behaviour (such as cheating, stealing, etc.)’ These four to determine whether there is a tendency of “blind box addiction”. (All media reporter Zhao Li)Source: Rule of Law Journal

2023, for the toy industry is still a year full of challenges, demographic changes, inflation, raw materials prices, price implosion, all of which is not to say, the toy industry business is difficult. However, from the industry level, we also found some consumer demand presents a change in the trend, guiding the development of the industry.What are the obvious trend changes in the toy industry?First, the trend of intelligent toy products is a major trend.With the rapid development of artificial intelligence technology, the functionality of toys is also constantly enriched, compared with traditional toys, smart toys are more interactive and interesting. At the same time, the smart toy market is also ‘rolled’ to the black technology, many toy companies are trying to apply cutting-edge toy technology, expanding categories, expanding incremental, and strive to expand new growth points.For example, VTech's audio-visual encyclopaedic globe early childhood toys, through the AR black technology, with a sweep of the phone, you can see a 3D stereo world; and rooted in STEAM education Tudou, the launch of the advanced AI AI sensor robot programming, the main focus of the development of children's interest in science, concentration. In the line of play, Tudao is to cover the whole product line of learning, examination, competition and creation. In addition, the real abundance of culture has taken a fancy to the ChatGPT and other language models that have been on fire in recent years, and has developed the Feifei rabbit GPT intelligent toys, and it is reported that the product is still in the testing stage.It can be seen that the category of smart toys is not only loaded with more educational functions by the play enterprise, but also through a variety of innovative technology to enhance profitability and industry competitiveness. In addition, in the long run, along with the implementation of the double reduction policy, parents will pay more attention to the quality of children's education, and toys also carries the parents hope that children can get cognitive enlightenment and ability to cultivate awareness, which is also a good opportunity for the toy industry.Secondly, the upgrading of the demand for fine parenting has fuelled the high growth of the educational toys track, which has also brought new business opportunities in disguise.According to a report by Fortune Business Insights, the global educational toys market was $68.81 billion in 2021, and is expected to maintain a compound annual growth rate of 9.83% in the future and increase to $132.5 billion in 2028.Toy companies have launched educational toys, such as Bruco's building block products, to develop the creativity and hands-on skills of children in the younger age group. Milu focuses on growth progression puzzles, which fit the law of children's intellectual development, increasing from simple to complicated, and cultivating babies' logical thinking. The product also has an innovative characteristic selling point, in conjunction with a number of domestic and foreign artists co-creation at the same time, but also the cultural elements of different countries into the product, continue to win the favour of consumers.It is worth paying attention to, in the purchase of toys, the product's scientific and educational, material safety, design and so on are the mother and baby consumers are concerned about the top priority.On the Jitterbug platform (January 2022-April 2023 by Jumbo Count & Count E-commerce Research Institute), the playback volume of educational toys leads all children's toy subcategories, and toys with the attribute of ‘puzzle’ such as smart dolls/dolls, building blocks, puzzles/puzzles, etc., which are suitable for children of different ages are at the top of the playback volume. The play volume of smart dolls/dolls, blocks, puzzles/jigsaw puzzles and other toys for children of different ages with ‘educational’ attributes are all in the top position, showing that ‘educational’ has become the users' “immediate need” for children's toys.Third, the IP licensing market competition is gradually white-hot.IP has long become the new popular ‘currency’, which carries the bottom of the toy giants to withstand the winter. For example, Disney with strong IP reserves, authorised once again ushered in new growth. 2022, Disney licensed merchandise annual sales of $ 61.7 billion (2021 licensed merchandise annual sales of $ 56.2 billion).And LEGO's IP products sell well and at high prices, CITIC Securities reported that as of 28 July 2022, LEGO's official flagship shop on Tmall, monthly sales of more than 20,000 individual products, including 7 IP-licensed products (58%), the price of more than 3,000 yuan for 12 individual products, including 8 IP-licensed products (67%). Disney, Mattel, Bandai, Lego and other foreign toy brands, none of them are the beneficiaries of IP.Holding a number of heavyweight IP Disney naturally became the focus of competition among players, last year, Mattel from Hasbro to recapture the production of Disney Princess, Frozen dolls authorisation, this initiative further saved the performance of the decline. In the plush toy category, IP-licensed dolls are more likely to be favoured by consumers, and many consumers who buy such toys are, for the most part, loyal fans of IP.The high premium and high return brought by product IP licensing has also directly led to the continuous expansion of the IP licensing market. The ‘2022 China Brand Licensing Industry Development White Paper’ released by the China Toy and Baby Products Association shows that the total number of brand licensing enterprises in China is 632, up 7.8% year-on-year, and the number of IPs that have been licensed is 2,354, up 7.9% year-on-year. The growth in numbers means that it is not easy for companies to get out of the loop quickly in a crowd of IP co-operation.In addition, the influence of cultural national self-confidence and the national tide factor has also given to the opportunity for the birth of some new IPs, such as the launch of special products such as Ice Dumpling, Rongbao, Samsung Pile, and Only This Green Green, etc., which have launched the rapid development of the industry while highlighting the IP attributes and the differentiated kernel of the products.Declaration: This article comes from the Toy Frontiers.If copyright issues are involved, please contact us to delete.

The Beijing News shell financial news (Reporter Yu Jinmin) September 5, the reporter was informed by Shanghai Customs, recently Shanghai Customs for the previous detection of unqualified brand erasers to carry out special monitoring, found that there are still four brands of products phthalate plasticiser content exceeds the standard, and all are produced in Japan. This result shows that the national standard ‘General Requirements for the Safety of Student Products’ (GB 21027-2020) has been implemented for more than two years, some brands of imported stationery quality and safety improvement is not obvious.In September, primary and secondary schools across the country, the stationery market because of the ‘cage’ of the ‘beasts’ and particularly active. Among them, imported student stationery because of the brand effect, diverse styles, novelty and other characteristics, much loved by students and market pursuit.Shell financial reporter learned that so far in 2022, Shanghai Customs through port deployment control, sampling inspection and other channels, a total of 59 batches of unqualified imported stationery products. Unqualified issues are high in phthalate plasticiser content and edge and tip items. Among them, the phthalate plasticiser content is mostly found in erasers and pencil bags/stationery boxes, such plasticisers are a kind of environmental hormones, reproductive toxicity, can enter the human body through skin contact, which is harmful to children's health; the edge, the tip of the project is mostly found in the stationery box, the stationery box of the inner pencil sharp edges of the pencil sharp edges of the reachable functionality, such as the lack of a clear warning, in the use of the easy to cause scratches or cuts. If there is no clear warning, it is easy to cause scratches or cuts during use.Shanghai Customs reminds that when buying imported stationery, please be sure to select carefully to avoid quality and safety risks. Consumers in the purchase of pencil bags, stationery boxes and other products, it is recommended to give priority to buy simple and generous shape, normal smell, does not contain small accessories, labels or warning instructions marked GB 21027-2020 standard products. At the same time, it is recommended that underage students develop good habits to avoid unconsciously gnawing on pen caps and erasers, and to be careful with stationery such as pencil sharpeners, compasses and art knives that have functional sharp edges or tips.Declaration: This article comes from the The Beijing News.If copyright issues are involved, please contact us to delete.