The end of August, the school season is coming.

C position in the supermarket began to set up a variety of stationery gift packs, stationery shops in front of the school have been new, parents with their children to purchase, open the ‘buy buy buy’ mode.

Warming ‘school economy’ behind, in Zhejiang, there is a huge ‘stationery kingdom’. Yiwu, boasts more than 3,000 stationery business subjects, linked to the international market; Wuyi, gathered a large number of stationery factory, the traditional ‘two needles and two nails’ accounted for 80% of the world's market share.

How is the production and sales of stationery in the school season this year? Now the students are cool what novelty stationery? Let's go together to find the answer.

Blind box eraser, landscape pen, surprise pen ......

Yiwu puts a new spin on stationery

‘Just sent away a wave of guests from Shanghai, the family took advantage of the last few days of the summer holidays, bring your child to find some stationery.’ The afternoon of 26 August, the reporter contacted Yiwu Yuan Di stationery boss Ren Xiaoling, she was empty for a while: ‘These days before the start of the school year, the retail guests are particularly large, from morning to night a wave after a wave.’

Ren Xiaoling main stationery supplies wholesale sales, just at the end of the summer holidays, consulting retail guests more and more, she will be part of the new products open to retail.

‘August is also the peak season of the year for wholesale sales of stationery, many buyers are taking advantage of the start of the school year to buy goods.’ Ren Xiaoling said that all kinds of pens, school bags, pencil cases and correction tapes are selling well, and overall sales have recently increased by about 30 per cent compared with usual.

What are the best selling products in the season? The answer is on the shelves in front of Ren Xiaoling's shop. ‘Graduation season at that time ‘golden list of success’ stationery gift box sold out, and now the school season's explosion is this month launched the ‘pumping music’ blind bag erasers.’

Photo by the interviewee

She introduced the rubber combined with the concept of blind box, customers buy the style of randomness. Open the blind bag, you can also be free to put together, after the splicing of the rubber is like a toy hand puppet. In addition, the bag also has a chance to get lucky prizes for gift redemption.

‘We deliberately chose to launch this new product before the school season, less than a month, has sold tens of thousands.’ Ren Xiaoling said that during this period of time, the factory will ship an average of thousands per day, many wholesale customers the first batch sold out has begun to replenish the order.

Doing stationery business for more than 10 years, Ren Xiaoling found that the fun and creativity of stationery products have become more and more important, both practical and DIY stationery can cater to the current student groups love.

Captured the space element of the hot, their shop this week on a new planet neutral pen, the pen body is a starry sky, the top of a rotatable planet, to ensure the smoothness of writing at the same time, but also to do a good-looking, fun, by primary and secondary school students and even some young people like, has sold thousands of.

As a ‘wind vane’ like existence of Yiwu, has always been a new product, explosive products come out.

‘We will basically launch at least two or three new products every week.’ Ren Xiaoling said that consumer demand is always changing, as a businessman, to change and adapt to change.

‘In order to meet the school season, we designed new modelling pens such as ‘Stacking’, landscape pens and surprise pens, which were sold out as soon as they were launched.’ Keqijia stationery related person in charge Su Ling said.

The reporter saw, ‘stacked music’ in the transparent pen with five mini ‘cute beans’, you can take out any combination; landscape pen top like a crystal ball, gently shaking and quicksand effect; surprise pen with the press will change different shapes.

Photo by the interviewee

Producing 1 million pencils a day

Wuyi educational supplies factories are busy

Along with the arrival of the school season, as the source of the factory Wuyi County, educational supplies production enterprises are also a hot.

Zhejiang Beste Stationery Co., Ltd, which can produce 1 million pencils for students a day. Inside the production workshop, the system rod, printing, sharpening, packing, a set of pencil production process in order. The production line in the workshop has been automated, and each process requires only a little artificial participation, which can produce 300 million pencils a year.

source：Wuyi Media Centre

‘The school season is coming, and in the recent period we have organised our staff to rush production, working overtime every day to catch up with delivery on schedule.’ Chairman Cheng Hongnan said.

In addition to domestic sales, the factory has a large number of orders from overseas, the products are sold to South America, Southeast Asia, the Middle East and other places. In order to supply the school season, the company's production capacity is close to saturation, orders have been scheduled to December.

Production of ‘two pins and two nails’ (pins, staples, pins, paper clips) of the Jinhua Gaoqiao Literature and Educational Supplies Co.

A strip of wire through specialised equipment and line gluing, made into a steel coil, followed by a conveyor belt into the lathe hydraulic into a nail ......

source：Wuyi Media Centre

‘One or two months before the start of the school year every year, is our peak production season, in order to rush to the start of the school year before all the smooth shipments, without delaying the customer's time, we usually have to work overtime to catch up with the goods.’ Gaoqiao stationery responsible person Wang Meifen told reporters that as early as in May and June, they began to advance stocking, production orders for the school season, such a busy until September.

About 2 years ago, their factory introduced automated production equipment, with the continuous updating and iteration of equipment, the factory has now realised the integration of the production process from raw materials to finished products, the production efficiency has also greatly improved.

‘It can produce up to about 500,000 small boxes of staples a day, and the total output value of the enterprise reached more than 80 million yuan last year.’ Wang Meifen said.

They first started out as staples, and then slowly expanded the category to ‘two books, two staples’.

source：Wuyi Media Centre

‘Now there are hundreds of enterprises producing ‘two pins and two nails’ in Wuyi, and a larger-scale industrial cluster has been formed.’ Wang Meifen feel very deeply, nowadays everyone's daily use of staples, paper clips probability is from Wuyi.

It is understood that Wuyi's educational supplies industry has undergone more than 50 years of development, including ‘two pins and two nails’ accounted for 80% of the world's market share, with ‘the world's “two pins and two nails” out of China, China Two needles and two nails‘ out of Wuyi,’ said.

At the same time, June-August is the low season for foreign trade orders for educational supplies, but the peak season for domestic production. School season orders for foreign trade-based Wuyi educational supplies enterprises, but also a complementary production.

‘On the basis of ‘two needles and two nails’, in recent years, Wuyi also has emerging painting materials, playdough, triangular boards, rulers, these new areas continue to expand.’ Zou Zhonglin, president of the Wuyi County Literature and Teaching Association, said that during the school season this year, the overall volume of orders from the literature and teaching supplies enterprises has maintained a steady rise.

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