On September 24, the State Council Information Office held a press conference in the series “Kickstarting the 15th Five-Year Plan”. At the event, an official from the Ministry of Culture and Tourism stated that China will continue to promote cultural exports during the 15th Five-Year Plan period.

Chinese cultural works have gained immense popularity overseas in recent years, from Wukong to Ne Zha. The “new three pillars” of cultural exports — online literature, web dramas and online games — are well received by global audiences. The Ministry of Culture and Tourism will support cultural enterprises venturing into international markets by building trade platforms, strengthening service channels and facilitating project matchmaking. It will push for faster overseas rollout of Chinese cultural products including animation, live performances, trendy toy cultural derivatives, arts and crafts, stage equipment, and arcade and gaming machines, so as to achieve both higher volume and better quality in cultural trade.