On March 21st, the three-day 2025 Ningbo International Stationery Fair came to a successful conclusion at Ningbo International Convention and Exhibition Center. As an annual global stationery industry event, this year's Stationery Show demonstrated the latest development level of the stationery industry and cutting-edge products, technologies and services, highlighting its unparalleled professionalism and industry influence, is the wind vane of the global stationery industry.

Recreating “New Historical High” again

Double breakthroughs in exhibition scale and internationalization

This year's Ningbo International Stationery Fair used Halls 1-8 and Hall 9 of the Ningbo International Convention and Exhibition Center, as well as the second-floor exhibition hall of Hall 1, with an exhibition area of 60,000 square meters. During the three days of the exhibition, the admission audience amounted to 32,116 people, up 9.8% compared with the previous session; the number of visitors amounted to 50,883, up 10.4% compared with the previous session, and the scale of the exhibition and the number of visitors hit a record high.

During the 3-day exhibition, a total of 776 overseas buyers from 81 countries and regions around the world visited the exhibition and made purchases, mainly from India, Malaysia, South Korea, Russia, Thailand, Indonesia, the Philippines, Japan, Vietnam, the U.S., Brazil, Turkey, the United Kingdom, the United Arab Emirates, Colombia, Myanmar, Sri Lanka, Saudi Arabia, etc., and the international influence has been further enhanced.

“This fair is bigger, more than I imagined, so it's organized, and I really enjoy staying here. (Ningbo Stationery Fair is bigger than I imagined. (Ningbo Stationery Fair is bigger than I imagined, so it's organized, and I really enjoy staying here. I will come here next time!)” Karen from Brazil works for a company that purchases stationery supplies for schools. It was her first time to participate in the Ningbo International Stationery Fair, and she found a lot of quality products and brought some of them back to her home country for testing.

Mr. Tan Wei Yu, President of Malaysia Stationery & Book Industry Association, said, “Every year, Ningbo International Stationery Fair brings new surprises. The products here are rich in variety and outstanding in innovation and design, which can accurately meet the market demand. The Malaysian industry can harvest new business opportunities every time they participate in the show, and look forward to further strengthening cooperation with Chinese enterprises in the future to jointly expand the international market.”

Tapping into the “debut economy”

Innovative products lead industry change

Against the backdrop of a global stationery market that is about to exceed US$200 billion, the Ningbo International Stationery Fair has become an important stage for enterprises to unleash their innovative power. A total of 1,687 exhibitors from 20 provinces, municipalities and autonomous regions as well as Taiwan exhibited hundreds of thousands of high-quality stationery, office supplies and related products. Guangdong Lepusheng stationery with the German Red Dot Award-winning new product - 9189 pen correction tape exhibitors, pen-shaped design, convenient core change and other innovative highlights of the exhibition site as a “pop-up”. Guo Shaojian, general manager of the enterprise, said that Lepsheng attaches great importance to the research and development of new products, and has invested a lot of costs in innovative design, and its products have received many design awards both internationally and domestically.

Ningbo Tianhong Stationery surprised the audience with the industry's first automatic pencil sharpener, an intelligent product that supports the universal use of pencils and colored pencils and has an anti-touch function, which quickly topped the e-commerce sales charts through the co-branding of IPs such as Nippon, Doraemon and other head anchors. Wu Rui, head of enterprise channels, said, “Innovation is not only a technological breakthrough, but also an accurate insight into the consumption scene.” In order to further assist enterprises to seize market opportunities through the “debut economy”, the exhibition site has prepared a number of new product launches, Beifa, Jiuling, Kangmeilian, Xinmuo, Changlong, Tianhong, Moca, Rover and other well-known stationery enterprises in the industry, with the latest R & D results in their respective fields, to convene new product launches.

Beifa Group, a national manufacturing single champion enterprise, brought the latest acrylic straight liquid marker, which attracted a large number of professional buyers to stop and experience with stronger coverage and more vibrant and delicate colors. “Currently the best-selling is this second-dry neutral pen, is our Beifa unique patent, writing effect is very good, can kill many foreign similar products, customer feedback is also very good.” Beifa Group sales director Gu Yiduo introduced. Empowering “emotional value” stationery consumption into the “heart” era in today's focus on personalization and emotional experience, stationery products are no longer limited to practical functions, stationery companies understand the importance of emotional value, not only in the design of the product to attract attention with unique shape, but also integrated into the innovative elements of decompression. Exhibition site, Hangzhou Core Mor Culture and Arts Co., Ltd. booth in front of the crowd, landscape stickers, dressing portable book, handbook tape and other products have become the site of the “net red punch card point. Foreign trade director Zhou Hong introduced, landscape sticker series is the hottest products sold last year, not only children like, student party office workers buy a lot of, play the process is very decompression, is the new favorite of young groups to release the pressure.

Zhejiang Qihao's motorized Dazzle Skywing eraser set, the design concept of fun and education, the eraser in the form of DIY small pieces, can be used alone, but also can be assembled into a sub-genre of warplanes, exercise children's hands-on ability to accurately capture the needs of parents on children's creativity training. In terms of marketing innovation, Hangzhou Fangdao culture will be the booth into the creamy bear style, through the two main IP Kapibara and creamy bear, as well as kitten Zhenhuanzhuan, dachshund puppies and other cartoon products, for B2B trade injected youthful vitality, distinctive booth decorating style and cute cultural and creative products, attracting a large number of visitors to consult the ornamental, “We all today have been busy, and lunch was delayed until 3:00 pm.” said the marketing manager of Fangdao Culture.

Focus on multi-dimensional forums to bring together global wisdom to talk about the future of the industry This exhibition focuses on hot topics in the stationery industry, organizing four professional forums and industry conferences, including the debut of new products, design trends, e-commerce specials, and branding out to sea, inviting industry experts, scholars, and business representatives to jointly discuss the direction of the development of the stationery industry, technological innovations, as well as market opportunities and other topics, and to provide industry insights and opportunities for cooperation for the industry personnel.” Italian perspective 2025 stationery design new wind direction” forum, invited the founder of TEMPRA, chief designer Anthony Maggiaso analysis of stationery design trends, for China's stationery industry high-end, creative, sustainable design to provide inspiration; Jitterbug e-commerce special focus on digital opportunities, unveiling the platform empowered stationery enterprises to open up the business potential of new online channels; ”the second session of the Chinese stationery brand The “2nd China Stationery Brand Summit” focuses on “One Belt, One Road” to deepen international cooperation, discuss the globalization layout of brands and the construction of industry standards, and promote the deep development of China's stationery industry in the global market.

” I'm very inspired by the digitally innovative stationery concepts shared by Italian designers, and I'll consider applying this kind of design thinking to my children's stationery line.” said Mr. Zhang, an exhibitor from Zhejiang Province. Mr. Zhang, an exhibitor from Zhejiang, said. “Internationalization of standards is a 'hard nuclear weapon' for brands 'going overseas'. We have taken advantage of the permanent secretariat of the Asia-Pacific Stationery Association Union to organize and promote the adoption of the Union's standards. In the future, we will rely on the 'Belt and Road' cooperation framework to deepen international cooperation and complete the deepening of Chinese stationery brands in the global market. Yu Yongfeng, vice president of Ningbo Stationery Industry Association, said.