January 10 news, the building block character toys Bruco first day of listing high open 81.61%, now up 73.32%, at 104.6 Hong Kong dollars, turnover of 1.574 billion Hong Kong dollars, the total market value of 25.258 billion Hong Kong dollars. The stock priced the IPO at HK$60.35, which is the upper limit of the share price pricing.

During the public offering stage, Brewer was able to secure 5,999.96 times subscription, and the final number of offer shares in the public offering after reallocation was 12,060,300 shares, representing approximately 43.5 per cent of the total number of offer shares. A total of 126,841 valid applications were received and 40,201 applications were processed, representing an approximate percentage of 10% of the total number of applications for one allotment of H Shares.

In addition, Brocade was 38.6 times subscribed during the International Placing, and the final number of International Offer Shares after taking into account the full exercise of the Offer Size Adjustment Option and reallocation was 15,678,000 Shares, which is equivalent to 56.5 per cent. of the total number of Offer Shares.

Established in 2014, Bruker focuses on the design, research and development and sales of character toys, and owns two original IPs, ‘Bruker’ and ‘Heroes Unlimited’, and has acquired more than 50 globally renowned IPs, including Ultraman, Transformers, Marvel heroes, Naruto and Batman. At the same time, the company has obtained non-exclusive licences for more than 50 world-renowned IPs including Ultraman, Transformers, Marvel heroes and Naruto. According to Frost & Sullivan's report, Brocade is now the largest character-based toy company in China and the third largest in the world, and ranks among the fastest-growing large-scale toy companies in the world.

Source: Market News