Wake up at 6 o'clock in front of the museum in a long line to “grab” the refrigerator stickers, waiting for the “spicy hot pot” from the plush pot “seasoning” out of the pot, holding the “pass” stamp to unlock the hidden eggs. Pass ultimatum” stamp card to unlock the hidden eggs ......2024 year, cultural and creative products in a variety of poses pop-up frequently, and has repeatedly become a hot topic on the network.

What are the cultural creations that have become popular? What are the “secrets” behind the cultural and creative circles? How many more possibilities are waiting to be unlocked?

More and more exquisite refrigerator stickers on the “C” position

The year 2024 is the year of the cultural creation refrigerator sticker explosion. From the National Museum of China's “crown” phoenix crown refrigerator stickers, to the Beijing Museum of Ancient Architecture's Tiangong Algae Wells refrigerator stickers, Hangzhou Museum of Art's “blush small broken cups”, and then to the “Black Myth: Wukong”, “Quicksand” refrigerator stickers. “Quicksand refrigerator stickers ...... refrigerator stickers from inconspicuous souvenirs, advanced into the new “top stream”. In a social platform, the refrigerator sticker related notes have been released more than 3 million, “sunshine my refrigerator sticker” topic of views up to 410 million times.

Pictured is the AR metal phoenix crown refrigerator sticker (Photo courtesy of National Museum of China)

The National Museum of China's star cultural relic “Nine Dragons and Nine Phoenixes Crown” as the prototype of the phoenix crown refrigerator stickers, due to the exquisite design and high degree of reproduction, once launched has become a phenomenal product. As of November 27, 2024, “wooden phoenix crown refrigerator stickers” “AR metal phoenix crown refrigerator stickers” two products have sold more than 530,000 pieces.

Equally exquisite is known as the “ceiling in the ceiling” - Beijing Ancient Architecture Museum of the Tiangong Algae Well refrigerator stickers, the refrigerator stickers have five layers, each layer can be separated, highly restored to the Tiangong Algae Well exquisite structure, the bottom layer is also specially designed for the luminescent Effect, the sunlight irradiation light flickering, like the vast sea of stars in the night sky, showing the aesthetic purpose of “can get the four seasons scene, can hold the sun, moon and stars”. “Chinese aesthetics” pull full, ‘a sticker hard to find’ is not unexpected.

“Refrigerator stickers are getting more and more 'rolled', most of them used to be resin, and now the process is getting more and more complicated.” China National Geographic - Chinese heritage operations director Lin Shaobo said that in the future, people will be more rational in choosing cultural creations, pay more attention to the boutique, which requires practitioners must create boutique.

Shadow green glaze red high-footed cup refrigerator stickers (Hangzhou Museum)

Based on the Hangzhou Museum's treasure “shadow green glaze red high-footed cup” as the prototype of the “blush small broken cup” is also “a cup hard to find”. “The 'Little Broken Cup' refrigerator stickers are all hand-colored.” Qin Fei, general manager of Hangzhou Gongbo Cultural Creative Co., Ltd. said that the refrigerator stickers have the characteristics of portability, affordability, and commemorative significance, “It is not only a refrigerator sticker, but also a miniature cultural artwork, which meets the needs of people's appreciation of the details of cultural relics and collection.”

Image source: Xiaohongshu @ Konoe

Refrigerator stickers also meet some consumers “collection desire”, some people even use the refrigerator stickers will be five thousand years of Chinese history moved home. Netizen Konoe in accordance with the Neolithic, Xia, Shang and Zhou, Qin and Han dynasties of ancient China will be the museum of cultural relics refrigerator stickers divided into categories. Netizens commented that “this is simply a refrigerator sticker Wenchuang Fengshen list!” “As long as a board, can make me fall in love with Chinese culture!”

“Fluffy wind” by emotional value swept the country

“Hello, would you like a piece of Dongpo Pork? Look at this meat, it's stewed with a lot of flavor, (taste the soup) it's a bit bland, (add soy sauce, add salt, taste again) this time it's right, do you want to taste it? I can't tell you the secret recipe, go back and eat it while it's hot.” On December 26, 2024, in the interactive area of the “RuXian丨YiMaoSuShi Exhibition”, a staff member dressed in Song Dynasty costume was making Dongpo Pork according to the customer's request. The staff, dressed in Song Dynasty costumes, were earnestly making “Dongpo Pork” according to customers' requests. The whole set of flowing, non-physical performances requires a strong sense of interaction and conviction between the buyer and the seller.

Photo by Ding Zishuo, Xinhua

2024, this looks a little childish no physical form of performance popular nationwide, and it is inseparable from the plush cultural creation set off a new storm in the market. The first out of the circle is the summer of Gansu Provincial Museum launched hot and spicy plush products, with its “house style” interactive experience, quickly fire the whole network and spread. Xi'an “velvet buns”, Xinjiang naan bread, Suzhou “crab yellow”, Hangzhou onion braised, Tianjin pancake 馃zi, Beijing Taoxiangcun pastry, Fuzhou Buddha jumped over the wall and other plush products blossomed everywhere. On social media platforms, #Chinese people have their own jellycat # #everything can be plush # has become a hot topic.

Sense of technology “powder” young people

In the subway station, pull out a “jade seal” stamp into the station; in the bus, holding a piece of “handle meat” swipe card ride ......2024, all over the country's cultural and creative transportation card, in the creative and technological support, loved by young groups. Creative and technological support, loved by young groups.

Ms. Wang, who purchased the “persimmon persimmon Ruyi” NFC creative transportation card launched by Chang'an Tong, said, “Seeing this persimmon shaped transportation card, instantly attracted, and it feels like taking it to the car has become more interesting.” This Lintong fire crystal persimmons and rich plate persimmons as the prototype of the cultural and creative card, not only high value, but also in more than 330 cities across the country with the “Transportation Connection” logo of the bus, subway, ferries and other public transportation, practicality, fun both.

“Digital cultural and creative products initially in the digital collection, virtual clothing, virtual space and other areas more, to now, technology and physical products combined more and more common.” Xiao Yifei, director of the scenic spot branch of the All-Union Tourism Chamber of Commerce, said.

In addition, AR interaction and naked-eye 3D are also widely used in products such as refrigerator stickers around the world, which are highly sought after by tourists. For example, the four seasons refrigerator stickers launched by Temple of Heaven Park are quite stunning. College student Xiao Li said, “This refrigerator sticker is too interesting, by scanning the interactive code can see the three-dimensional Hall of Prayer for the New Year, and feel that they and history and culture is one step closer.” Temple of Heaven Park recently launched the “winter echo” refrigerator stickers, WeChat scanning the interactive code on the package, the Hall of Prayers in the snow immediately in front of us.

Temple of Heaven “Winter Echo” Fridge Sticker

“Technology integration, empowerment of various industries is the general trend, but relatively speaking, the digital cultural creation because of the need for technology and innovation threshold is relatively high, the initial development of the capital invested in the long time, so with the cultural creation of other segments than the development of relatively slow.” Xiao Yi Fei said.

Source: Xinhua