Stationery includes pens, pencils, paper, erasers, folders, etc., which are used to record information, organise documents and perform a variety of writing and drawing tasks.

Stationery Industry Current Situation

After years of development, China's stationery industry has developed relatively mature, in terms of policy, for the existence of close products with the youth group, the state can safely control the stationery industry products. In addition, as an industry in the light industry, the state can focus on the development of high-quality stationery products.

According to the data, the number of enterprises in the stationery industry above scale in China in 2019-2023 shows a growth trend, and in 2023, there were 228 pens manufacturing enterprises and 454 stationery manufacturing enterprises in China. According to this growth trend, the preliminary estimation of 2024 is as high as 240 enterprises in the manufacture of pens and 530 enterprises in the manufacture of other stationery.

From the industrial chain point of view, the stationery chain from top to bottom includes production, distribution and retail channels. The upstream mainly includes raw material suppliers, such as raw plastic particles, ink, packaging materials, etc.; the midstream is stationery manufacturers, responsible for processing raw materials into. various stationery products; and downstream are distributors, shopping malls, supermarkets, e-commerce and other online and offline sales channels. With the globalisation of sales channels, manufacturers with brand advantages and retailers with channel advantages are forming an oligarchy.

Stationery Industry Ideas

Digitisation and smart stationery: Products such as smart pens and digital notebooks are becoming increasingly popular as digitisation progresses. These devices are capable of converting handwritten content into digital format for easy storage and sharing. Products such as electronic whiteboards and touch screen notebooks are gradually being used in both education and office sectors.

Environmental protection and sustainability: Many stationery brands have started to use recyclable and biodegradable materials, such as bamboo pens and recycled paper products, to minimise their impact on the environment. The production process reduces substitution and pollution and adopts more environmentally friendly production processes.

Personalisation and customisation: Consumer demand for personalised products has increased, with stationery companies offering customisation services such as customised notebooks and customised pens to meet the specific needs of individuals or businesses. Stationery designs are increasingly fashionable and personalised, attracting consumers to choose products based on their personal preferences.

Functionality and storage: Stationery products are not only limited to traditional uses, but also add a variety of functions, such as integrated pens and rulers, and the combination of notepads and calendars. The design of stationery products aspires to innovation, such as foldable stationery, modular stationery combinations, etc., which enhances practicality and fun.

Health and Comfort: Stationery products are increasingly focusing on user comfort, such as ergonomically designed pens and keyboards to reduce fatigue from prolonged use.

In short, the stationery industry is undergoing a transformation in a number of areas, including technological innovation, environmental developments and changing consumer demands. Companies need to keep an eye on these trends in order to stay supplied in the market.

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