‘You can't stop opening one and wanting to open it. Why are blind box draw cards so addictive to kids? Blind Box Draw Cards are actually a type of blind box and are a very random product. To collect all the styles to get a certain style you want, you usually need to keep buying them over and over again. This randomness of opening a blind box stresses the brain with dopamine, endorphins, etc., giving a sense of leisure and satisfaction, creating an up-sleep stress. Chen Jing, a psychological counsellor engaged in youth counselling in Beijing, said.

After contacting some addicted idle people, Chen Jing found that after the removal of the blind box card a high probability is a mediocre ordinary model, but there is also a small probability of a mediocre ordinary model, but there is also a small probability of a model or a prompt model. Although this hidden probability is not high, getting such an experience once in a while can be unforgettable. This uncertainty leads to intermittent reinforcement, causing people to become wary of hidden or hinted items, thus investing a lot of effort in purchasing blind boxes, which may lead to addiction disorders in severe cases.

Chen Jing found that blind box card drawing has now become a kind of social behaviour, and children will share their experiences and insights on their friends' circles or social platforms to show off their own collection of cards and “end-boxes”. The social factor can prompt people to buy more blind boxes and thus engage in more social interactions.

‘And curiosity.’ Chen Jing said, no one is always curious about the unknown, and the blind box is to use its ‘uncertain reward’ characteristics, to attract individuals to open the blind box card to find out. The response to one's favourite or ‘rare card’ is a kind of positive reinforcement for the card drawer, which will promote the individual to continue to take this behaviour. The random reward mechanism of the blind box card draw results in a higher number of times the behaviour is reinforced per unit of time, which is slower to dissipate, making it easier to form addictive behaviours.

Chen Jing told reporters that there is currently no judgement standard for ‘blind box addiction’, but it can be based on ‘consuming too much time, energy and money on purchasing blind boxes, and it is difficult to control the stimulus of purchasing blind boxes’, ‘tolerance’, ‘increased need to spend more money on blind boxes’ and ‘increased need to spend more money on blind boxes’. ‘Increased need to spend more money and more boxes to achieve the excitement of anticipating the purchase’ “Difficulty in reducing or stopping the purchase of blind boxes, and once they do not buy blind boxes, they feel restless or depressed” ’Purchase of blind boxes interferes with normal study and work and interpersonal communication, causing economic pressure or inducing unethical behaviour (such as cheating, stealing, etc.)’ These four to determine whether there is a tendency of “blind box addiction”. (All media reporter Zhao Li)

Source: Rule of Law Journal