Photo shows a mascot keychain sold at a licensed merchandise shop of the Paris Olympics. Xinhua Chen Shuo photo

BEIJING, July 31 (Xinhua Gao Chang) -- Made in China is once again shining on the international stage at the ongoing Paris Olympics. The official bracelets and mascots printed with the words "PARIS 2024" are displayed in the licensed merchandise shop of the Paris Olympics. According to the Paris Olympic organising committee statistics, 80% of the mascot products of the Olympic Games made in China, most of which are produced in Yiwu, Zhejiang Province.

The picture shows the official bracelets sold at the licensed merchandise shop of the Paris Olympics. Xinhua Chen Shuo photo

In the comprehensive deepening of reform, expanding the high level of opening to the outside world in the wave, Yiwu focus on reform and innovation. 2020, Yiwu launched a digital trade integrated service platform "Chinagoods", docking supply and demand in manufacturing, display trading, warehousing and logistics, finance and credit, market management and other aspects of the needs of the demand side; In 2023, Yiwu released the "Yiwu China Commodity City" plan to oversea, focusing on the "brand to oversea", changing the situation of the past operators alone, and exploring the road of development of the cluster of Chinese brands to sea.

In Yiwu International Trade City, Yiwu International Trade City F area Yiling Nuo bathroom shop, the staff is checking the order. Tao Juying, head of the company, told reporters: "At the end of last year, we and 19 other merchants 'group seafaring' to achieve resource sharing. Mutual trust mechanism has been established between the merchants to quickly reach cooperation."

Chinagoods.com page shows the customised multilingual videos of Yiwu merchants.

Language is a common problem faced by Yiwu merchants when they go overseas. With the "Chinagoods" on-line "digital boss lady" function, the recorded Chinese video uploaded to the platform, can be transformed into 36 languages, and communicate with customers around the world. "This year we are going to be the 'digital boss lady' and promote our products to more international markets through 'Chinagoods'." Tao Juying said with a smile.

On-line and off-line integration of the "going out" process, more commodities and enterprises to broaden the market, the operators have tasted the sweetness of the Yiwu market is also gradually to the transformation of international trade services.

In the creation of kitchenware shop, shopkeeper Liu Pingjuan is talking to a foreign businessmen. She told reporters: "Our orders have been scheduled for October. The kitchenware category needs constant innovation and design to open up the market. Chinagoods' helps us go to various countries to broaden our horizons and change our past perceptions and ideas. The platform also provides brand promotion, customer contact, language translation and other functions to help us with all aspects of our needs."

In the course of the interview, a few foreign businessmen came to consult and negotiate, Liu Pingjuan greeted in simple English and asked the salesman to bring the businessmen into the shop.

Foreign businessmen shopping in Yiwu International Trade City. Xinhua News Agency reporter Li He photo

Going out, so that Yiwu operators to access a larger market.

In the Yiwu City Cultural Goods Industry Association showroom, displayed a variety of exquisite, beautiful creative stationery. Yiwu City, Yiwu City, cultural goods industry association president Huang Changchao introduced to the reporter: "This year we did in the Indonesian capital of Jakarta, stationery industry exhibition, through the 'brand out to sea', to lead our operators to go out to break into the market, to go out to open up channels."

According to reports, the "brand out to sea" programme launched so far, has a global layout of 14 countries, involving overseas sub-markets, overseas warehouses, overseas exhibition halls, overseas exhibitions and other projects 36, serving more than 3,000 Yiwu market operators out to sea.

Going out, so that Yiwu operators in the global market to find a new point of growth in efficiency.

The reporter learnt that the first offline shop of "Chinagoods" platform is now in trial operation in Tanzania, and the products on display mainly cover hardware tools, daily necessities, accessories, bags and other categories. This marks a new breakthrough in the brand overseas programme.

Tao Juying said excitedly: "In the second half of the year, we are ready to go to four countries, and then send the products to Tanzania to do offline promotion. According to the feedback to develop products suitable for the local market, so the effect is better."

Yiwu Customs data show that in the first half of this year, the total import and export value of Yiwu City reached 324.77 billion yuan, an increase of 20.8%. Among them, the export of 288.03 billion yuan, an increase of 21.4 per cent year-on-year; imports of 36.74 billion yuan, an increase of 16.6 per cent year-on-year.

Behind a piece of goods to the sea, can not be separated from the reform and innovation of various aspects of the institutional mechanism. According to the relevant person in charge of Yiwu Municipal Bureau of Commerce, in the first half of this year, Yiwu launched the market procurement 2.0 iterative upgrading; enhance the foreign trade development platform level, accelerate the construction of the global digital trade centre; vigorously promote the "bring in" "go out", market-oriented to promote the 10,000 enterprises to expand the market; revise and introduce the 2024 open market. It will also revise and introduce supportive policies for the open economy in 2024.

In terms of capital facilitation, "Yiwu Pay" has reached more than 20 different currencies, which is convenient for market operators and upstream and downstream enterprises; in terms of facilitating the movement of people, the first foreign business service APP in Zhejiang Province was innovatively launched, which realises the transition of foreign-related services to "fingertip handling". "In terms of intellectual property protection, the company has continuously improved the multi-disciplinary dispute mediation system, so that market disputes do not go out of the market.

Openness is the distinctive mark of Chinese-style modernisation. The Decision of the Central Committee of the Communist Party of China on Further Deepening Reform in a Comprehensive Way and Promoting Chinese-Style Modernisation, adopted by the Third Plenary Session of the 20th CPC Central Committee, puts forward that it will insist on promoting reforms by opening up, and rely on the advantages of China's mega-market to enhance the opening-up ability in expanding international cooperation.

The development of Yiwu Small Commodity Market is a leap from the spontaneous trading of small traders to the world's largest distribution centre for small commodities under the impetus of reform and opening-up policy. From "Chicken Feathers for Sugar" to "World Supermarket", Yiwu market has created a second transformation and upgrading from customer flow to information flow.

The small Olympic bracelets are both business and cultural ties. During the Paris Olympic Games, people from different countries speaking different languages wore the same style of colourful bracelets. This is not only the presentation of the Olympic spirit, but also the witness of Yiwu as the "barometer" and "wind vane" of global small commodity trade.

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