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Jiurin Interview

The town of Zhukou in Qingyuan County, Lishui City, is known as the "number one pencil county in China," and is home to numerous pencil factories of all sizes. As one of the earliest pencil enterprises in Qingyuan County, Zhejiang Jiuling Pen Brush Co., Ltd. has always been at the forefront of the pencil industry in the county, with well-known brands such as Feiyan, Shaonianpai, and Niony under its umbrella.

We had the opportunity to interview Mr. Shen Congren, the general manager of Jiuling, to learn about the company's current development status and his vision for the future layout of the stationery industry.

Q: What are your expectations and suggestions for the 2024 Ningbo Stationery Exhibition?

Shen: Actually, the Ningbo Stationery Exhibition held in March this year was quite successful. We met some good customers, especially several high-end domestic suppliers. As for the Ningbo Stationery Exhibition itself, I think it is becoming more and more professional and popular, so we will definitely continue to participate. We also hope to attract more international buyers, such as European and American merchants, or similar international and large stationery brands, to increase our profits. I feel that the Ningbo Stationery Exhibition still has great potential. If it can reach the level of the Canton Fair, that would be even better. If the Ningbo Stationery Exhibition can bring me enough business, I won't need to go to the Canton Fair.

Q: Can you introduce some of your company's unique products?

Shen: This is our art powder, in black series. As you can see, the packaging is beautiful, and the powder is very delicate, with cultural and creative elements incorporated into it. This product lays down 50% faster than a regular pencil. It has already become very popular and has a significant impact.

Shen: This colored charcoal is also very interesting, with a packaging design that has a distinctive era theme. We used our powder to draw a painting of Kandinsky and incorporated it into this product. The pen holder is made of imported sycamore wood, and a box sells for over 100 yuan. A box of 24-color colored charcoal pencils has a very beautiful effect when drawn on our paper, making it a new highlight of our Niony brand.

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